Strava
201 Potrero Ave,
San Francisco, 94103, CA,
United States
San Francisco, 94103, CA,
United States
1 415-373-0220
Professional Services
Strava Technographics
Strava Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Strava and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 375 Strava employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Strava has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2013, Greenhouse ATS for Applicant Tracking System in 2016, Zoom Chat (ex Solvvy) for Chatbots and Conversational AI in 2009 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Strava is running and its propensity to invest more and deepen its relationship with Intuit , Greenhouse , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Strava revenues, which have grown to $167.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Strava intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Strava Tech Stack and Enterprise Applications
Strava ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2013 | 2013 |
In 2013, Strava implemented Intuit Quickbooks Enterprise as its ERP Financial platform to centralize core accounting functions for the company. The deployment oriented the Intuit Quickbooks Enterprise implementation around centralized financial operations supporting Strava's US corporate finance team, and established the application as the primary system for core ledger and transactional finance processes.
The implementation covered standard ERP Financial modules such as general ledger, accounts payable, accounts receivable, cash management, fixed asset accounting, and financial reporting, with configuration focused on a disciplined chart of accounts and role based access controls. Governance and process changes included formalized month end close procedures, automated invoice workflows and approvals, and adoption by finance and accounting teams, leveraging internal experience with Quicken and Quickbooks during rollout and day to day operations.
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Strava HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2016 | 2016 |
In 2016, Strava implemented Greenhouse ATS as its Applicant Tracking System and embedded Greenhouse ATS on its public careers pages to capture candidate applications directly from the website. The implementation established Greenhouse ATS as the primary recruiting platform for Strava, aligning candidate intake with the company recruiting function rather than a separate tool.
The Greenhouse ATS deployment at Strava leverages standard Applicant Tracking System capabilities, including job posting management, application intake via the careers site, candidate pipeline tracking, interview scheduling, scorecard-based evaluation, and requisition management. These modules centralize hiring workflows for Strava recruiting and HR teams and enable structured interview processes and role-based access to candidate records.
Operationally the implementation is focused on Strava talent acquisition and HR operations, integrating Greenhouse ATS with the company careers pages to streamline sourcing and application capture. Governance emphasizes recruiting workflow standardization and requisition-level controls to manage candidate progression and hiring approvals across the organization.
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Strava AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom Chat (ex Solvvy) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2009 | 2009 |
In 2009, Strava implemented Zoom Chat (ex Solvvy) as a Chatbots and Conversational AI solution on its public website, using technology from Zoom Video Communications to provide conversational self-service for web visitors. The Zoom Chat (ex Solvvy) deployment was focused on online support interactions and web-based query triage, positioning chat as a first‑contact channel for common user questions and basic account assistance.
Configuration centered on knowledge base driven responses, conversational routing to scripted workflows, and escalation paths to human support when required, with content and intent tuning managed by Strava’s support and product teams. Operational coverage targeted the website channel and the customer support function, with governance processes established for ongoing content updates, intent labeling, and cadence for training the conversational models.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Strava Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2020 | 2020 |
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Data Warehouse | Analytics and BI |
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2020 | 2020 |
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Strava Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2011 | 2011 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Strava Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Contract Lifecycle Management | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2021 | 2021 |
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Strava CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2014 | 2014 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Tag Management | CRM |
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2020 | 2020 |
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Strava ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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Strava PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2018 | 2018 |
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Strava PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Strava IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Strava CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Strava
| First Name | Last Name | Title | Function | Department | Phone | |
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CFO | CXO | Finance | |
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CTO | CXO | Finance | |
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Chairman, President & Co-founder | CXO | Finance | |
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Director of People Operations | Director | HR | |
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Chief People Officer | CXO | HR | |
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Deputy General Counsel | CXO | Finance | |
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General Counsel | CXO | Finance | |
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Senior Privacy and Product Counsel | Manager | Legal | |
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Product Counsel | Manager | Finance | |
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Senior Manager, Community Management | Manager | Operations | |
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Senior Community Manager | Manager | Customer Service | |
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CRM Lead | Manager | IT | |
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Chief Business Officer | CXO | Finance | |
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Senior Manager, Metro Customer Success | Manager | Customer Service | |
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Apps Being Evaluated by Strava Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Strava IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Strava digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Strava Technographics
Strava is a Professional Services organization based in United States,
with around 375 employees and annual revenues of $167.0 million.
Strava operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Greenhouse ATS and Zoom Chat (ex Solvvy),
covering areas like ERP Financial, Applicant Tracking System and Chatbots and Conversational AI.
Strava has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Greenhouse and Zoom Video Communications.
Strava recently adopted applications including
Ruby Live Chat in 2021, DocuSign eSignature in 2021 and About Livefyre in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Strava’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Strava’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Strava technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.