AI Buyer Insights:

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

Sunderland Association Football Club,
Location
Stadium Of Light,
Sunderland, SR5 1SU,
United Kingdom
Website
https://www.safc.com/
Phone
44 87 1911-1200
Artw industry
Leisure and Hospitality
Employee
Revenue

Sunderland Association Football Club, Technographics

Sunderland Association Football Club, Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Sunderland Association Football Club, and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 589 Sunderland Association Football Club, employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Sunderland Association Football Club, has purchased the following applications: Kaltura Video Cloud Platform for Audio Video and Web Conferencing in 2022, Sitecore CMS for Web Content Management in 2016, FreshDesk Customer Support for Customer Support in 2024 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Sunderland Association Football Club, is running and its propensity to invest more and deepen its relationship with Kaltura , Salesforce , Sitecore or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Sunderland Association Football Club, revenues, which have grown to $183.1 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sunderland Association Football Club, intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Sunderland Association Football Club, Tech Stack and Enterprise Applications

Sunderland Association Football Club, Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Kaltura Legacy Kaltura Video Cloud Platform Audio Video and Web Conferencing Collaboration n/a 2022 2022
In 2022 Sunderland Association Football Club implemented Kaltura Video Cloud Platform on its website. The Kaltura Video Cloud Platform is deployed to deliver hosted video content within the Audio Video and Web Conferencing category, supporting embedded playback for live and on demand video distribution aimed at fan engagement and digital media delivery. The implementation configures Kaltura Video Cloud Platform capabilities such as video hosting, content management, player embedding, and analytics consistent with the application feature set. Deployment is website‑centric, with content ingestion, metadata and publishing workflows, and access control configuration oriented to on‑site content management and scheduled releases, impacting digital media and fan engagement functions.
Collaboration Collaboration 2022 2022
Sunderland Association Football Club, Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Sitecore Legacy Sitecore CMS Web Content Management Content Management n/a 2016 2016
In 2016 Sunderland Association Football Club implemented Sitecore CMS on its website, deploying Sitecore CMS as the clubs Web Content Management platform. The implementation established Sitecore CMS as the central system for publishing and managing the clubs public web content and digital assets on safc.com. The Sitecore CMS deployment centers on standard Web Content Management capabilities, including role based content authoring, media asset management, template driven page composition, and structured publishing workflows. The configuration supports page templates and component reuse to accelerate editorial production, and it leverages personalization and segmentation features typical of Web Content Management platforms to enable targeted content delivery. Operational responsibility is scoped to the clubs digital and communications functions, with governance oriented around editorial approvals, role permissions, and scheduled publishing processes. Architecturally the implementation is focused on powering the public website and centralizing content operations for marketing and communications teams across the United Kingdom.
Sunderland Association Football Club, CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Freshworks Legacy FreshDesk Customer Support Customer Support CRM n/a 2024 2024
In 2024, Sunderland Association Football Club implemented FreshDesk Customer Support. The FreshDesk Customer Support instance is deployed as a cloud hosted customer-facing solution embedded on the club website to capture fan enquiries via web forms and a site support widget. The deployment centralizes inbound requests for fan services, ticketing, membership and retail customer support, and routes issues into defined service queues for the club’s support teams. The scope is focused on customer-facing channels and operationalizing a single point of intake for supporter and commercial queries. Configuration uses standard Customer Support capabilities including ticket creation from web capture and email, a public knowledge base for self-service, automated routing into team queues, and SLA oriented escalation workflows. Role based access and queue ownership were established to align fan services, hospitality and commercial retail teams with resolution responsibilities, and workflows were instrumented to support centralized inbox orchestration. The implementation emphasizes web based capture and centralized ticket lifecycle management consistent with Customer Support functional terminology.
Digital Advertising Platform CRM 2015 2015
Marketing Analytics, Lead Generation CRM 2017 2017
Sunderland Association Football Club, TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
FX and Currency Management TRM 2025 2025
Sunderland Association Football Club, IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2014 2014
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2012 2012
Sunderland Association Football Club, CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2013 2013

IT Decision Makers and Key Stakeholders at Sunderland Association Football Club,

First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts

Apps Being Evaluated by Sunderland Association Football Club, Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sunderland Association Football Club, IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sunderland Association Football Club, digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Sunderland Association Football Club, Technographics
Sunderland Association Football Club, is a Leisure and Hospitality organization based in United Kingdom, with around 589 employees and annual revenues of $183.1 million.
Sunderland Association Football Club, operates a diverse technology stack with applications such as Kaltura Video Cloud Platform, Sitecore CMS and FreshDesk Customer Support, covering areas like Audio Video and Web Conferencing, Web Content Management and Customer Support.
Sunderland Association Football Club, has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Kaltura, Sitecore and Freshworks.
Sunderland Association Football Club, recently adopted applications including Cross-Border Payments in 2025, FreshDesk Customer Support in 2024 and Kaltura Video Cloud Platform in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sunderland Association Football Club,’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Sunderland Association Football Club,’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sunderland Association Football Club, technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.