Tokyo, 102-0083,
Japan
SUNITED Technographics
SUNITED Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by SUNITED and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 74 SUNITED employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SUNITED has purchased the following applications: Obic Bugyo Cloud HR for Core HR in 2022, HubSpot CMS for Web Content Management in 2022, Hotjar for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SUNITED is running and its propensity to invest more and deepen its relationship with Obic Business Consultants , HubSpot , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SUNITED revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SUNITED intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SUNITED Tech Stack and Enterprise Applications
SUNITED HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Obic Business Consultants | Legacy | Obic Bugyo Cloud HR | Core HR | HCM | n/a | 2022 | 2022 |
In 2022, SUNITED implemented Obic Bugyo Cloud HR as its cloud Core HR solution. Obic Bugyo Cloud HR was adopted to centralize employee records, standardize personnel administration, and support HR operational workflows across the company in Japan.
The implementation encompassed core HR modules including employee master data management, personnel administration, time and attendance management, workflow driven approvals, and HR reporting and analytics configured through the Obic Bugyo Cloud HR platform. The vendor Obic Business Consultants supplied the Obic Bugyo Cloud HR solution and supported configuration and initial data onboarding.
Deployment followed a cloud delivered architecture with role based access controls and centralized HR master data governance, and introduced standardized approval routing and personnel record controls. The rollout targeted HR and People Operations and extended coverage to all employees at SUNITED, aligning core HR processes and administrative workflows under the Obic Bugyo Cloud HR Core HR platform.
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SUNITED Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2022 | 2022 |
SUNITED implemented HubSpot CMS in 2022 to operate its public website, deploying HubSpot CMS as its Web Content Management solution for corporate online presence. The implementation centers on using HubSpot CMS to publish marketing pages and corporate content, aligning website management with the company’s professional services positioning and 74 employee scale.
Configuration focused on standard Web Content Management capabilities, including template-driven page layouts, a visual content editor, asset management for images and files, SEO optimization tools, forms and lead capture modules, and landing page creation. HubSpot CMS was used to centralize content authoring and publishing workflows, enabling site editors to manage page composition and updates without bespoke development for routine content changes.
Operational scope covered the public-facing site and marketing content workflows, with governance modeled around editorial roles and staged publishing to control content approval and release. SUNITED’s use of HubSpot CMS on their website leverages the platform’s hosted content delivery and built-in publishing orchestration to streamline ongoing site maintenance and marketing content operations.
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SUNITED CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, SUNITED implemented Hotjar as a Customer Experience solution on its public website. The deployment consists of a client-side JavaScript snippet embedded across site pages to enable session recordings, heatmaps, funnels, and on-page feedback widgets, capabilities typical of Hotjar and of the Customer Experience category. Hotjar captures qualitative user behavior for web analytics and UX research, providing session replay and in-page feedback to inform product and marketing workflows.
Implementation scope is focused on the corporate website and is used by site owners, marketing, and product stakeholders to prioritize content and conversion improvements. Governance is structured around control of site snippets and operational review of recordings and feedback, with iteration driven by heuristic analysis and cross functional feedback loops. SUNITED uses Hotjar to centralize behavioral insights for Customer Experience, aligning digital behavior data with UX and content decision making.
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Data Management Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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SUNITED IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at SUNITED
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by SUNITED Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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