Harleysville, 19438, PA,
United States
Super Marketers Technographics
Super Marketers Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Super Marketers and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Super Marketers employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Super Marketers has purchased the following applications: Forms/Email Based ATS for Applicant Tracking System in 2020, Automattic Jetpack CRM for CRM in 2022, Insperity PEO for PEO (Professional Employer Organization) in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Super Marketers is running and its propensity to invest more and deepen its relationship with In-House Applications , Delphia Consulting , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Super Marketers revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Super Marketers intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Super Marketers Tech Stack and Enterprise Applications
Super Marketers HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | Forms/Email Based ATS | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, Super Marketers implemented a Forms/Email Based ATS. The implementation exposes a fillable application PDF on the company website as the primary candidate intake channel, and the Forms/Email Based ATS functions as the Applicant Tracking System for the retailer's hiring process.
The deployment centers on web-hosted application capture with email delivery of submitted applications to an HR inbox, supporting basic candidate intake, document capture, and manual status tracking. Configuration focuses on the application form fields, PDF upload handling, and email routing rules, enabling the HR team to create and update candidate records from received submissions.
Operational responsibility is consolidated within the recruiting and HR function, with the website form serving as the single point of entry for applicants. Governance emphasis is on email triage, record retention, and a lightweight manual workflow for screening and follow up, aligning the Forms/Email Based ATS Applicant Tracking System with the companys staffing processes.
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Time and Attendance | HCM |
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2018 | 2018 |
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Super Marketers CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | Automattic Jetpack CRM | CRM | CRM | n/a | 2022 | 2022 |
In 2022, Super Marketers implemented Automattic Jetpack CRM on their website. The deployment uses Automattic Jetpack CRM to centralize customer contact and engagement for the small retail business with 50 employees, bringing CRM capabilities directly into the public site environment.
Configuration emphasized contact management, web lead capture, segmented contact lists, activity timelines, and email campaign capabilities consistent with CRM functional patterns. The implementation leverages on-site capture forms and profile enrichment workflows to link website interactions to persistent contact records, enabling sales and marketing teams to track customer touchpoints and maintain unified profiles.
Operational coverage includes marketing, customer support, and store operations, with shared access to contact records and campaign tools across those functions. Governance and process changes focused on centralized configuration inside the website administration, and standardized lead intake and follow-up workflows to coordinate handoffs between marketing and customer-facing staff.
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Super Marketers Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Insperity | Legacy | Insperity PEO | PEO (Professional Employer Organization) | Professional Services | n/a | 2018 | 2018 |
In 2018, Super Marketers implemented Insperity PEO to centralize HR administration and payroll for its 50-employee United States retail operations. The deployment positioned Insperity PEO as the company’s PEO (Professional Employer Organization) supporting core HR and payroll functions for the organization.
The implementation emphasized time and attendance and payroll orchestration, with Insperity Timestar used for workforce timekeeping and payroll input. HR activities documented in internal records were transferred into a Sage HRIS system by HR staff, reflecting a mixed model of Insperity-managed payroll and Sage-based HR data capture. The configuration covered employment verification workflows, I-9 completion, and routine payroll processing tasks.
Governance centered on HR compliance and secure recordkeeping, with HR personnel handling sensitive employee data and performing verification tasks as part of the Insperity PEO operating model. Operational scope included the HR and payroll functions at the company’s U.S. retail site, aligning timekeeping, payroll handoffs, and I-9 compliance into a single PEO-oriented operational structure.
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IT Decision Makers and Key Stakeholders at Super Marketers
| First Name | Last Name | Title | Function | Department | Phone | |
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HR/Scheduling Assistant | Manager | HR | |
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Director, Human Resources and Training | Director | HR | |
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COO | CXO | Finance | |
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Apps Being Evaluated by Super Marketers Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||