Sao Paulo, 01407-906,
Brazil
SuperSim Brazil Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by SuperSim Brazil and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 SuperSim Brazil employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that SuperSim Brazil has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2023, Taboola Yusp for Personalization and Product Recommendations in 2022, Olos OWI for Customer Experience in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems SuperSim Brazil is running and its propensity to invest more and deepen its relationship with GumGum , Taboola , Olos Tecnologia or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing SuperSim Brazil revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for SuperSim Brazil intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2023 | 2023 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Taboola | Legacy | Taboola Yusp | Personalization and Product Recommendations | eCommerce | n/a | 2022 | 2022 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Olos Tecnologia | Legacy | Olos OWI | Customer Experience | CRM | n/a | 2023 | 2024 |
In 2023 SuperSim Brazil implemented Olos OWI to modernize collections and credit interactions as part of a Customer Experience initiative. The deployment targeted an integrated agent digital and omnichannel approach to debt collection and credit engagement for the fintech's Brazil operations.
The Olos OWI implementation configured agent desktop functionality, digital channel orchestration, decisioning rules and automation to enable personalized debt collection journeys and real time interaction steering. Olos OWI was used for web and interactive touchpoints to unify digital self service with agent assisted workflows, aligning conversation context and customer state across channels.
Operational scope centered on collections, credit operations and customer service teams within SuperSim Brazil, aligning front line agents and digital channels under a single orchestration layer. Integrations emphasized orchestration across internal collections processes and channel endpoints to ensure consistent journey state and automated handoffs between digital and human interactions.
Governance combined process redesign with automation rulesets and a phased rollout across collections teams, coordinated with Olos Tecnologia deploying the Olos OWI application. The initiative achieved an estimated R$5 million in savings through automation and personalized debt collection journeys.
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics, Data Management Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Domain Name System (DNS) | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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