Sweet Tooth
9th Floor 305 King Street West,
Kitchener, N2G 1B9, ON,
Canada
Kitchener, N2G 1B9, ON,
Canada
1 855-699-9322
Communications
Sweet Tooth Technographics
Sweet Tooth Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sweet Tooth and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Sweet Tooth employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sweet Tooth has purchased the following applications: Oracle NetSuite TribeHR for Core HR in 2011, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Zendesk Service for Customer Support in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sweet Tooth is running and its propensity to invest more and deepen its relationship with Oracle , Google , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sweet Tooth revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sweet Tooth intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sweet Tooth Tech Stack and Enterprise Applications
Sweet Tooth HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite TribeHR | Core HR | HCM | n/a | 2011 | 2011 |
In 2011, Sweet Tooth implemented Oracle NetSuite TribeHR as its Core HR solution. The deployment used a cloud-hosted SaaS architecture to centralize employee master data for the 30-employee Canadian communications company and establish a single personnel repository for HR administration.
The implementation of Oracle NetSuite TribeHR concentrated on Core HR modules including employee records and directory, onboarding and offboarding workflows, time off and leave management, configurable performance review templates, and basic reporting. Configuration emphasized role based access for HR administrators and managers, and employee self service for profile updates and leave requests. Operational scope covered HR and people management across the company, standardizing approval workflows and audit trails, and governance work included documenting HR process flows and training HR staff and managers on the Core HR capabilities.
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Sweet Tooth Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Sweet Tooth adopted Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform, with site-level evidence indicating Google Workspace is used on their website. The selection established Google Workspace as the central communication and identity layer for the company domain.
Google Workspace (Formerly Google G-Suite) implementation concentrates on core Collaboration capabilities including corporate email and calendar, Google Drive for file storage, Docs and Sheets for document authoring, and Google Sites for lightweight web content. Configuration and administration align with typical small-organization patterns, using the Google Workspace admin console for user provisioning, group management, and domain email routing.
Operational coverage spans the entire 30-employee Sweet Tooth organization in Canada, positioning Google Workspace tools to support corporate communications, internal collaboration workflows, and external-facing email tied to sweettoothrewards.com. This reflects the relationship Sweet Tooth Google Workspace Collaboration business function in practice, where collaboration tooling underpins day-to-day communications and content creation.
Governance is implemented at the domain level with centralized account administration, access controls, and standard compliance settings managed via the admin console, consistent with a compact team governance model. The implementation is embedded with the company website to ensure domain-managed email and site content operate within the Google Workspace environment.
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Sweet Tooth CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2012 | 2012 |
In 2012, Sweet Tooth deployed Zendesk Service for Customer Support on its website. The deployment centralized customer-facing ticketing and web self-service using Zendesk Service's hosted cloud architecture to capture site-originated inquiries and route them into an agent queue. Configuration emphasized ticketing workflows, web widget capture, email channel routing, and a knowledge base to support customer self-help and reduce manual case intake. The implementation was scaled for a 30-employee communications business, aligning the application with core customer support operations.
Zendesk Service was embedded into the public site to enable inline ticket creation and contextual support requests that populate the agent workspace. Operational governance focused on defining agent roles, triage queues, macro-driven responses, and administrative controls for workflow configuration and access management to match Sweet Tooth's support processes. Reporting and dashboarding were enabled through Zendesk Service native analytics to monitor ticket flow and agent activity, supporting centralized handling of customer inquiries by the support team.
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Customer Support | CRM |
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2015 | 2015 |
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Sweet Tooth PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2013 | 2013 |
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Sweet Tooth IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Sweet Tooth
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CFO | CXO | Finance | |
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Co-founder | CXO | Finance | |
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Co-Founder, COO | CXO | Finance | |
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Apps Being Evaluated by Sweet Tooth Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sweet Tooth IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sweet Tooth digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Sweet Tooth Technographics
Sweet Tooth is a Communications organization based in Canada,
with around 30 employees and annual revenues of $3.0 million.
Sweet Tooth operates a diverse technology stack with applications such as
Oracle NetSuite TribeHR, Google Workspace (Formerly Google G-Suite) and Zendesk Service,
covering areas like Core HR, Collaboration and Customer Support.
Sweet Tooth has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Google and Zendesk.
Sweet Tooth recently adopted applications including
Salesforce Heroku in 2021, Amazon CloudFront in 2019 and Amazon EC2 in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sweet Tooth’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sweet Tooth’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sweet Tooth technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.