Cottingham, HU16 4JX,
United Kingdom
Swift Group Technographics
Swift Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Swift Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1160 Swift Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Swift Group has purchased the following applications: See Tickets for Reservation and Booking Management in 2019, dotdigital Engagement Cloud for Customer Engagement in 2022, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Swift Group is running and its propensity to invest more and deepen its relationship with See Group , dotdigital , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Swift Group revenues, which have grown to $395.6 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Swift Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Swift Group Tech Stack and Enterprise Applications
Swift Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| See Group | Legacy | See Tickets | Reservation and Booking Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Swift Group deployed See Tickets as its Reservation and Booking Management solution on the company website. The See Tickets implementation was focused on delivering customer-facing online booking and checkout workflows, embedding ticket selection and purchase flows into Swift Group web pages and driving reservation lifecycle management through a centralized booking platform.
The deployment emphasizes core reservation modules typical for the category, including online booking checkout, inventory and allocation controls, order management, customer data capture, and reporting for booking activity. Operational coverage centers on e-commerce and customer service functions, with the platform used to manage web channel reservations and support order handling and post-sale service processes.
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Swift Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| dotdigital | Legacy | dotdigital Engagement Cloud | Customer Engagement | CRM | n/a | 2022 | 2022 |
In 2022, Swift Group deployed dotdigital Engagement Cloud for Customer Engagement on its website. The implementation positions dotdigital Engagement Cloud as the primary customer engagement platform supporting marketing and customer communications, enabling email marketing, automated customer journeys, contact segmentation, and web behavior tracking.
Implementation focus was on website instrumentation, with dotdigital Engagement Cloud configured to capture lead signals, manage campaign orchestration, and enable personalization workflows. Operational ownership is centered in marketing and digital teams, with configuration emphasis on campaign management, workflow automation, list and contact hygiene, and event-driven messaging to support ongoing customer engagement.
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Swift Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019, Swift Group deployed Microsoft Azure Cloud Services to host its corporate website, implementing Microsoft Azure Cloud Services as its Application Hosting and Computing Services platform. This deployment establishes the cloud layer that serves the company web presence for the United Kingdom, aligning the application hosting mandate with the vendor Microsoft.
The implementation leverages core Application Hosting and Computing Services capabilities, using cloud compute and managed platform services for the web front end, object storage for static assets, and scalable networking to handle public traffic. The Microsoft Azure Cloud Services environment is configured to support load distribution and capacity scaling, with standard cloud logging and monitoring constructs applied to the hosted site infrastructure.
Operationally the Microsoft Azure Cloud Services deployment focuses on the customer facing website and digital marketing touchpoints, placing responsibility with Swift Group IT and web operations teams for day to day management. The hosting arrangement implies integration between the public website and the Azure hosting layer, under corporate cloud governance practices for access, monitoring, and incident response across the United Kingdom.
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2008 | 2008 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Swift Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Swift Group
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Apps Being Evaluated by Swift Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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