Leicester, LE1 1QH,
United Kingdom
Synety Technographics
Synety Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Synety and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Synety employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Synety has purchased the following applications: Oracle NetSuite CRM for CRM in 2013, Amazon EC2 for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Synety is running and its propensity to invest more and deepen its relationship with Oracle , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Synety revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Synety intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Synety Tech Stack and Enterprise Applications
Synety CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2013 | 2013 |
In 2013 Synety implemented Oracle NetSuite CRM. The UK based consumer packaged goods company with approximately 100 employees deployed Oracle NetSuite CRM to centralize customer and prospect records and to standardize commercial data flows across the organization. The deployment aligned with the CRM category and focused on unifying contact and account management for sales and marketing operations.
Configuration work concentrated on contact and lead management, opportunity and pipeline management, activity and task tracking, campaign management and reporting and dashboards, along with workflow automation to enforce sales processes. Implementation activities included defining sales stages, lead scoring rules, custom record fields and role based access controls to reflect Synety's CPG go to market motions. The Oracle NetSuite CRM configuration emphasized a compact data model and form customizations to capture account hierarchies and product related customer interactions.
Operational coverage centered on sales, marketing and customer service functions across Synety's UK operations, with a phased rollout to commercial teams and structured user training. Governance measures established data ownership, standardized opportunity handoffs and activity logging workflows, and centralized CRM administration responsibilities for ongoing configuration and user provisioning. The implementation positioned Oracle NetSuite CRM as the authoritative customer record for Synety's commercial organization.
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Synety IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
In 2016, Synety deployed Amazon EC2 to host its public website. Synety uses Amazon EC2 as its Application Hosting and Computing Services layer to provision compute for web-facing application workloads. The implementation focuses on running the corporate website on EC2 virtual server instances and integrating compute provisioning into the company's web estate.
Operational coverage centers on the website and digital marketing functions, with the internal IT function managing instance configuration, security controls, and lifecycle operations. The implementation leverages category-aligned capabilities including instance sizing, platform configuration, load balancing and autoscaling patterns and network segmentation to isolate web traffic and maintain availability. This configuration restates that Synety uses Amazon EC2 as Application Hosting and Computing Services to support its web presence.
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IT Decision Makers and Key Stakeholders at Synety
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CEO | CXO | Finance | |
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CFO | CXO | Finance | |
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Sales Director | Director | Sales | |
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Apps Being Evaluated by Synety Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||