Brake Group
Brake Group Technographics
Brake Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brake Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4250 Brake Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brake Group has purchased the following applications: SAP Business Suite for ERP Financial in 2013, iAdvize Conversational Platform for Chatbots and Conversational AI in 2022, SAP Commerce Cloud (ex Hybris) for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brake Group is running and its propensity to invest more and deepen its relationship with SAP , iAdvize , Target2Sell or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brake Group revenues, which have grown to $1.57 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brake Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brake Group Tech Stack and Enterprise Applications
Brake Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business Suite | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, Brake Group implemented SAP Business Suite as its core ERP Financial application for Brake France, with deployment activity centered on the Business Intelligence division. The implementation positioned SAP Business Suite to support financial accounting and operational reporting across the organization, with explicit SAP ABAP development work tied to FI, CO and SD functional areas.
The SAP Business Suite deployment included targeted ABAP development within SAP FI, CO and SD to extend standard financial, controlling and sales distribution workflows, reflecting category-aligned ERP Financial capabilities such as general ledger posting, cost center controlling and order-to-cash transaction handling. Development scope referenced in project documentation emphasized customizations and extensions implemented through SAP ABAP to meet Brake Group business rules and reporting requirements.
Project management and execution were led at the Business Intelligence division level, delivering BI projects that combined PL SQL and VBA scripting with Oracle BI Enterprise Edition expertise. OBIEE 10G and 11G responsibilities included installation, administration, configuration, repository development in the rpd file and production report delivery, while support and operations were managed via GLPI and VTOM tooling.
Operational coverage spanned the BI division, finance and distribution teams in Brake France, with governance oriented around BI project oversight and production support processes driven by GLPI and VTOM. SAP Business Suite and the OBIEE BI layer were implemented in tandem to provide a consistent reporting and transactional data landscape, with ongoing ABAP development and BI administration forming the core operational maintenance model.
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ERP Financial | ERP |
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2018 | 2018 |
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Brake Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iAdvize | Legacy | iAdvize Conversational Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Sysco France implemented iAdvize Conversational Platform on its website to provide web-based conversational engagement. iAdvize Conversational Platform is delivering Chatbots and Conversational AI capabilities embedded in site pages to support online customer interactions and to orchestrate automated bot flows with live agent escalation.
Configuration and functional focus included conversational flow design, agent workspace configuration, proactive visitor messaging, conversation templates, and analytics instrumentation to capture interaction events. Operational coverage targeted online customer service and e-commerce contact points, with workflows for bot to agent handover and routing rules managed by the digital customer engagement teams. Governance centered on conversational content management, template controls, and SLA based routing to standardize handling of web-originated inquiries. The relationship is Sysco France iAdvize Conversational Platform Chatbots and Conversational AI for customer service and e-commerce functions.
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Brake Group eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Sysco France deployed SAP Commerce Cloud (ex Hybris) as the customer facing platform for its online storefront. SAP Commerce Cloud (ex Hybris) is implemented on the company website to provide core eCommerce capabilities and to centralize product presentation and ordering for public customers.
The implementation leverages standard commerce modules common to the eCommerce category, including product catalog and content management, storefront templates, search and navigation, pricing and promotions, checkout orchestration and order capture. SAP Commerce Cloud (ex Hybris) was configured to expose catalog and product content across the public site and to support merchandising workflows and catalog versioning.
The deployment is a managed cloud commerce instance using SAP Commerce Cloud, designed to consolidate customer facing ordering and product merchandising under a single platform. Governance and operational ownership are oriented to web and commerce teams responsible for product content, promotions and storefront releases through the platform administration consoles.
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eCommerce | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2022 | 2022 |
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Brake Group SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Demand Forecasting and Planning | SCM |
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2020 | 2020 |
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Demand Forecasting and Planning, Advanced Planning and Scheduling | SCM |
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2018 | 2018 |
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Brake Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2022 | 2022 |
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CRM | CRM |
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2007 | 2007 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Brake Group TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Treasury Management | TRM |
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2017 | 2017 |
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Brake Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Brake Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Brake Group
| First Name | Last Name | Title | Function | Department | Phone | |
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CFO | CXO | Finance | |
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Team Manager & IT Project Director: Implementation of the transformation on the full scope. | Director | IT | |
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Applications Manager, SAP | Manager | IT | |
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Apps Being Evaluated by Brake Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brake Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brake Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Brake Group Technographics
Brake Group is a Distribution organization based in France,
with around 4250 employees and annual revenues of $1.57 billion.
Brake Group operates a diverse technology stack with applications such as
SAP Business Suite, iAdvize Conversational Platform and SAP Commerce Cloud (ex Hybris),
covering areas like ERP Financial, Chatbots and Conversational AI and eCommerce.
Brake Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and iAdvize.
Brake Group recently adopted applications including
Microsoft Azure Cloud Services in 2021, OneTrust Cookie Consent in 2020 and OneTrust CookiePro in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brake Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Brake Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brake Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.