Sytner Group
2 Penman Way, Grove Park,
Leicester, LE19 1ST,
United Kingdom
Leicester, LE19 1ST,
United Kingdom
44 11 6282-1000
Automotive
Sytner Group Technographics
Sytner Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Sytner Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10630 Sytner Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Sytner Group has purchased the following applications: Sage Business Cloud X3 (ex Sage ERP X3) for ERP Financial in 2015, ADP Enterprise HR for Core HR in 2005, Autoline Drive DMS for Dealership Management in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Sytner Group is running and its propensity to invest more and deepen its relationship with Sage , ADP , CDK Global or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Sytner Group revenues, which have grown to $9.63 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Sytner Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Sytner Group Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Business Cloud X3 (ex Sage ERP X3) | ERP Financial | ERP Financial Management | n/a | 2015 | 2015 |
In 2015, Sytner Group implemented Sage Business Cloud X3 (ex Sage ERP X3) as its ERP Financial solution. The deployment centralized core financial management for the automotive retail group, targeting corporate accounting and transactional finance functions.
Sage Business Cloud X3 (ex Sage ERP X3) was configured to support general ledger, accounts payable, accounts receivable, fixed assets and cash management modules, along with statutory reporting and tax functionality consistent with the ERP Financial category. Operational use emphasized finance assistants and accounting teams across Sytner Group's UK finance organization, with configuration workstreams for chart of accounts standardization, approval workflows, role based access controls and transaction processing automation.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| ADP | Legacy | ADP Enterprise HR | Core HR | HCM | n/a | 2005 | 2005 |
In 2005 Sytner Group deployed ADP Enterprise HR as its Core HR solution for onsite HR administration at the Mercedes Benz Carlisle location and for centralized HR reporting to head office. The implementation placed ADP Enterprise HR into operational use for absence tracking, holiday and overtime reporting, and employee record maintenance across local administrative teams.
ADP Enterprise HR was used alongside ADP VSB functionality to support operational tasks specific to vehicle intake and stock movements, where users brought cars into stock, pushed lines to WIP, and processed vehicle invoices and credits within the ADP environment. The configuration emphasized employee-level transaction logging and absence reporting, enabling local administrators to produce monthly reports for departmental review.
Operational governance centered on consolidating HR event reporting to head office while day-to-day financial workflows such as sales ledger credit control, purchase ledger reconciliation and petty cash reconciliation remained managed by onsite accounts administrators. The deployment established a clear relationship between Sytner Group ADP Enterprise HR Core HR and the business functions of HR administration and vehicle stock processing at the Carlisle site.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | Autoline Drive DMS | Dealership Management | ERP Services and Operations | n/a | 2011 | 2011 |
In 2011 Sytner Group implemented Autoline Drive DMS as its primary Dealership Management platform for core dealer operations. The rollout established a centralized Autoline Drive DMS footprint across multiple brand divisions within the group, with vendor support focused on Autoline DMS and related product suites.
Autoline Drive DMS was configured to support standard dealer functional domains, including sales, service workshop scheduling, parts inventory control, and Aftersales workflows, with explicit adoption of Vehicle Health Check inside Autoline. Configuration work emphasized dealer workflow alignment and data model extensions to accommodate manufacturer messaging and vehicle inspection records.
Projects recorded during the deployment included the migration of the Mercedes-Benz and BMW divisions to 9304E NSIP BSIP4 messaging standards, reflecting integration at the OEM data exchange layer. Support for Autoline DMS and related products covered multi-site operations across Sytner Group dealerships, and the deployment integrated dealer-level Aftersales processes with workshop and parts modules to maintain operational continuity.
Governance changes accompanied the technical rollout, notably Aftersales separation of several sites and amalgamation of others to align organizational structure with the Autoline Drive DMS configuration. Implementation activities prioritized change to Aftersales workflows, site-level role mapping, and ongoing support for manufacturer messaging standards and vehicle health check processes.
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Dealership Management | ERP Services and Operations |
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2015 | 2015 |
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Distribution ERP | ERP Services and Operations |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2021 | 2021 |
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PBX, VoiP and Phone Systems | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2020 | 2020 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Fleet Management | SCM |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2020 | 2020 |
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Call Tracking and Recording | CRM |
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2018 | 2018 |
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CRM | CRM |
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2001 | 2001 |
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Customer Engagement | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Disaster Recovery as a Service (DRaaS), Backup as a Service (BaaS) | IaaS |
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2020 | 2020 |
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Network Virtualisation | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2020 | 2020 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Sytner Group
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Sytner Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Sytner Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Sytner Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Sytner Group Technographics
Sytner Group is a Automotive organization based in United Kingdom,
with around 10630 employees and annual revenues of $9.63 billion.
Sytner Group operates a diverse technology stack with applications such as
Sage Business Cloud X3 (ex Sage ERP X3), ADP Enterprise HR and Autoline Drive DMS,
covering areas like ERP Financial, Core HR and Dealership Management.
Sytner Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, ADP and CDK Global.
Sytner Group recently adopted applications including
CodeTwo Email Signatures in 2021, Vee24 Digital Customer Experience Hub in 2021 and Hotjar in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Sytner Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Sytner Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Sytner Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.