TAG Immobilien
Steckelhorn 5,
Hamburg, 20457,
Germany
Hamburg, 20457,
Germany
49 40 380 32 0
Construction and Real Estate
TAG Immobilien Technographics
TAG Immobilien Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by TAG Immobilien and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1910 TAG Immobilien employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TAG Immobilien has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2017, SAGE HR Recruitment for Recruiting in 2011, Promos.Gt for Marketing Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TAG Immobilien is running and its propensity to invest more and deepen its relationship with SAP , Sage , Promos or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TAG Immobilien revenues, which have grown to $672.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TAG Immobilien intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
TAG Immobilien Tech Stack and Enterprise Applications
TAG Immobilien ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017, TAG Immobilien implemented SAP ERP ECC 6.0 as its ERP Financial solution. The SAP ERP ECC 6.0 rollout centralized core financial processing for the group, establishing a single application footprint for accounting and controlling across corporate finance.
Configuration focused on standard ERP Financial capabilities, including general ledger, accounts payable, accounts receivable, asset accounting, and financial closing controls, with workflows and authorization roles mapped into the system. The implementation narrative indicates these modules were configured to reflect redefined process content and responsibility matrices documented prior to go live.
Operational coverage targeted the companys finance and accounting functions, aligning transactional posting, period close, and fixed asset management under SAP ERP ECC 6.0. No named external systems or integration partners are specified in the source materials, so integrations are not asserted beyond category-aligned financial process orchestration.
Governance and process transformation preceded the technical deployment, the project team redefined process content and responsibilities and stored those definitions in a process manual that guided configuration and role assignments. The process manual acted as the authoritative source for cutover responsibilities and post-go-live governance for the groups finance organization.
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TAG Immobilien HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | SAGE HR Recruitment | Recruiting | HCM | n/a | 2011 | 2011 |
In 2011 TAG Immobilien implemented SAGE HR Recruitment as its Recruiting solution on the company careers website. The deployment focused on web based candidate intake and application forms, enabling online submission of candidate profiles and CVs directly into SAGE HR Recruitment.
SAGE HR Recruitment was configured to deliver core Recruiting functionality including job posting management, applicant tracking, candidate profile management, and configurable application workflows. The implementation emphasized linking public job adverts on the careers site to internal vacancy workflows, supporting requisition approvals, status tracking, and shortlisting within the SAGE HR Recruitment environment.
Operational scope covers TAG Immobilien HR and recruitment teams using SAGE HR Recruitment to standardize applicant intake and vacancy management across the group, with governance centered on configuring role based access and approval flows. Process changes were implemented to route applications from the website into defined recruitment stages inside SAGE HR Recruitment, aligning hiring processes and compliance controls with corporate hiring practice.
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TAG Immobilien CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Promos | Legacy | Promos.Gt | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017 TAG Immobilien implemented Promos.Gt as a Marketing Automation application. Promos.Gt is a generic template for using SAP in real estate and facility management and at TAG it was provisioned to bridge marketing orchestration with SAP-based property and facility master data.
The implementation focused on marketing automation capabilities typical to the category, including campaign orchestration, tenant and prospect communication templates, segmentation driven by property and lease attributes, and automation of lead-to-leasing workflows. Promos.Gt was configured to leverage SAP record structures so marketing rules and segmentation used canonical property, lease, and tenant fields.
Integration work centered on synchronizing Promos.Gt with TAGs SAP real estate and facility management landscape, using SAP master data for tenants, portfolios, and lease terms to maintain a single source of truth for customer and asset attributes. Operational coverage included marketing, leasing, property management, and facility management functions, where Promos.Gt supplied automated messaging and workflow triggers tied to SAP events and data changes.
Governance emphasized alignment between campaign governance and SAP data governance, with configuration controls applied to templates and segmentation logic to ensure consistency with SAP dictionaries. Rollout and operationalization prioritized cross-functional process coordination between marketing and property operations teams, and the technical architecture preserved SAP as the authoritative data layer while Promos.Gt handled marketing orchestration and tenant engagement workflows.
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Marketing Automation | CRM |
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2021 | 2021 |
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TAG Immobilien PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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TAG Immobilien IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at TAG Immobilien
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by TAG Immobilien Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from TAG Immobilien IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the TAG Immobilien digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD TAG Immobilien Technographics
TAG Immobilien is a Construction and Real Estate organization based in Germany,
with around 1910 employees and annual revenues of $672.0 million.
TAG Immobilien operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, SAGE HR Recruitment and Promos.Gt,
covering areas like ERP Financial, Recruiting and Marketing Automation.
TAG Immobilien has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Sage and Promos.
TAG Immobilien recently adopted applications including
Salesforce Marketing Cloud in 2021, Pathwire MailJet in 2021 and SAP ERP ECC 6.0 in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of TAG Immobilien’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates TAG Immobilien’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete TAG Immobilien technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.