Hamburg, 20457,
Germany
TAG Immobilien Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by TAG Immobilien and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1910 TAG Immobilien employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TAG Immobilien has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2017, SAGE HR Recruitment for Recruiting in 2011, Promos.Gt for Marketing Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TAG Immobilien is running and its propensity to invest more and deepen its relationship with SAP , Sage , Promos or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TAG Immobilien revenues, which have grown to $672.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TAG Immobilien intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP Financial Management | n/a | 2017 | 2017 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | SAGE HR Recruitment | Recruiting | HCM | n/a | 2011 | 2011 |
In 2011 TAG Immobilien implemented SAGE HR Recruitment as its Recruiting solution on the company careers website. The deployment focused on web based candidate intake and application forms, enabling online submission of candidate profiles and CVs directly into SAGE HR Recruitment.
SAGE HR Recruitment was configured to deliver core Recruiting functionality including job posting management, applicant tracking, candidate profile management, and configurable application workflows. The implementation emphasized linking public job adverts on the careers site to internal vacancy workflows, supporting requisition approvals, status tracking, and shortlisting within the SAGE HR Recruitment environment.
Operational scope covers TAG Immobilien HR and recruitment teams using SAGE HR Recruitment to standardize applicant intake and vacancy management across the group, with governance centered on configuring role based access and approval flows. Process changes were implemented to route applications from the website into defined recruitment stages inside SAGE HR Recruitment, aligning hiring processes and compliance controls with corporate hiring practice.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Promos | Legacy | Promos.Gt | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017 TAG Immobilien implemented Promos.Gt as a Marketing Automation application. Promos.Gt is a generic template for using SAP in real estate and facility management and at TAG it was provisioned to bridge marketing orchestration with SAP-based property and facility master data.
The implementation focused on marketing automation capabilities typical to the category, including campaign orchestration, tenant and prospect communication templates, segmentation driven by property and lease attributes, and automation of lead-to-leasing workflows. Promos.Gt was configured to leverage SAP record structures so marketing rules and segmentation used canonical property, lease, and tenant fields.
Integration work centered on synchronizing Promos.Gt with TAGs SAP real estate and facility management landscape, using SAP master data for tenants, portfolios, and lease terms to maintain a single source of truth for customer and asset attributes. Operational coverage included marketing, leasing, property management, and facility management functions, where Promos.Gt supplied automated messaging and workflow triggers tied to SAP events and data changes.
Governance emphasized alignment between campaign governance and SAP data governance, with configuration controls applied to templates and segmentation logic to ensure consistency with SAP dictionaries. Rollout and operationalization prioritized cross-functional process coordination between marketing and property operations teams, and the technical architecture preserved SAP as the authoritative data layer while Promos.Gt handled marketing orchestration and tenant engagement workflows.
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Marketing Automation | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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