Tapad
60 Madison Avenue 3rd Floor,
New York, 10010, NY,
United States
New York, 10010, NY,
United States
1 646-561-6500
Media
Tapad Technographics
Tapad Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Tapad and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Tapad employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tapad has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Greenhouse ATS for Applicant Tracking System in 2017, Rocket.chat for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tapad is running and its propensity to invest more and deepen its relationship with Oracle , Greenhouse , Rocket.chat or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tapad revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tapad intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Tapad Tech Stack and Enterprise Applications
Tapad ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Tapad implemented Oracle NetSuite ERP to provide ERP Financial capabilities for its finance and accounting organization. The deployment targeted a mid-market media company with approximately 150 employees and centralized core financial processes onto a single cloud ERP platform.
The Oracle NetSuite ERP implementation focused on standard ERP Financial modules, including general ledger, accounts receivable, accounts payable, billing, revenue recognition controls, fixed asset tracking, and financial reporting. Configurations emphasized a consolidated chart of accounts, period close orchestration, automated invoicing and AR workflows, AP approval routing, and configurable financial dashboards and reporting templates.
Governance was structured around the finance and accounting function, establishing role based access controls, approval workflows for payables and receivables, and documented month end close procedures tied to the Oracle NetSuite ERP instance. Operational coverage centered on corporate finance, accounting, and revenue operations, with the system serving as the primary financial record for the organization.
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Tapad HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, Tapad implemented Greenhouse ATS as its Applicant Tracking System. Tapad uses Greenhouse ATS on their website to centralize job postings, collect candidate applications, and provide a single source of truth for applicant status and pipeline visibility.
The deployment leveraged Greenhouse ATS as a cloud-hosted recruiting platform configured for core recruitment modules, including job requisition management, career site integration, candidate tracking, interview scheduling, scorecards, and offer management. Integration with Tapad's public careers pages directs applicants into Greenhouse ATS, where recruiters and hiring managers collaborate on evaluation workflows and pipeline progression. Governance was formalized with defined requisition approval steps, standardized interview scorecards, and role-based permissions to align Talent Acquisition and HR processes, while Greenhouse ATS reporting and activity feeds were used to support operational oversight of recruiting cadence.
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Tapad AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rocket.chat | Legacy | Rocket.chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Tapad implemented Rocket.chat on its public website. The Rocket.chat deployment functions as a Chatbots and Conversational AI solution for real-time customer engagement and front-line visitor interaction. Tapad is a media company of roughly 150 employees and the implementation targets web-based touchpoints on the corporate site, providing an embedded conversational layer for prospects and customers.
The implementation uses Rocket.chat as the primary conversational interface, leveraging web widget capabilities for real-time messaging, conversational UI, visitor session handling, and automated message triggers consistent with Chatbots and Conversational AI functionality. Configuration focuses on agent channels, routing logic to connect web visitors with internal responders, and administrative controls for conversation moderation and retention. Rocket.chat was configured to centralize chat operations through the vendor console and to support role-based access for agents and administrators.
Operational coverage is centered on website-driven marketing and support interactions, with governance oriented around conversational workflow rules and moderation policies. Administration and ongoing configuration are managed through Rocket.chat management controls, enabling updates to routing, canned responses, and channel moderation without requiring external implementation partners.
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Tapad Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2013 | 2013 |
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Tapad Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2018 | 2018 |
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Tapad CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tapad ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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Tapad IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Tapad CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Tapad
| First Name | Last Name | Title | Function | Department | Phone | |
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Founder & CEO | CXO | Finance | |
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Co-Founder & CTO | CXO | Finance | |
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SVP, Finance & Admin | VP | Finance | |
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Apps Being Evaluated by Tapad Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Tapad IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Tapad digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Tapad Technographics
Tapad is a Media organization based in United States,
with around 150 employees and annual revenues of $20.0 million.
Tapad operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Greenhouse ATS and Rocket.chat,
covering areas like ERP Financial, Applicant Tracking System and Chatbots and Conversational AI.
Tapad has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Greenhouse and Rocket.chat.
Tapad recently adopted applications including
Hubspot CRM in 2021, Hubspot Marketing Automation in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Tapad’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Tapad’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Tapad technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.