Tarbes Diffusion Automobile Technographics
Tarbes Diffusion Automobile Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Tarbes Diffusion Automobile and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 74 Tarbes Diffusion Automobile employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tarbes Diffusion Automobile has purchased the following applications: Inetum Astre RH for Core HR in 2024, Microsoft Clarity for Marketing Analytics in 2021, Pathwire MailJet for Transactional Email in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tarbes Diffusion Automobile is running and its propensity to invest more and deepen its relationship with Inetum , Microsoft , ActiveCampaign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tarbes Diffusion Automobile revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tarbes Diffusion Automobile intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Tarbes Diffusion Automobile Tech Stack and Enterprise Applications
Tarbes Diffusion Automobile HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Inetum | Legacy | Inetum Astre RH | Core HR | HCM | Nexpublica | 2024 | 2024 |
In 2024, Tarbes Diffusion Automobile implemented Inetum Astre RH, a Core HR application, as part of a procurement and maintenance engagement recorded in public notices. Public procurement records for the Mairie de Tarbes show contracts awarded in 2024 for maintenance and services of the ASTRE HR suite, corroborating regional use of Inetum Astre RH for HR and payroll operations and confirming Inetum as the vendor referenced in the notice.
The deployment emphasizes payroll and payslip management modules inferred from the contract description, alongside core HR capabilities such as employee master data and payroll processing workflows consistent with the ASTRE HR suite. Inetum Astre RH is described in context as the system managing payslip generation and payroll execution for the organization.
Nexpublica is listed as the SI/VAR engaged to deliver implementation, maintenance, and ongoing services under the 2024 contract, which positions the partner to handle configuration, system updates, and operational support. Operational coverage centers on HR and payroll functions for the company in France, supporting employee record maintenance, payroll runs, and payslip distribution for the employer’s workforce.
The 2024 contract framing indicates a vendor supported governance model with Inetum providing product support and Nexpublica responsible for service delivery and maintenance activities. Inetum Astre RH is presented as the core HR backbone for HR and payroll operations, governed through a formal maintenance and services agreement awarded in 2024.
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Tarbes Diffusion Automobile CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Clarity | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, Tarbes Diffusion Automobile implemented Microsoft Clarity on its public website. The Microsoft Clarity deployment is used as a Marketing Analytics solution to instrument website user behavior, leveraging session replay, heatmaps, scroll and click mapping, and on-page event tracking to surface usability patterns and conversion friction for marketing and digital experience analysis.
Deployment was executed at the site level, embedding the Microsoft Clarity JavaScript snippet across corporate and marketing pages, with data aggregated into Clarity dashboards for review. Operational ownership is aligned to marketing and digital channels, with governance focused on tagging strategy, session review workflows, and content or UX change prioritization driven by behavioral analytics.
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Marketing Automation | CRM |
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2021 | 2021 |
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Tarbes Diffusion Automobile PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire MailJet | Transactional Email | PaaS | n/a | 2021 | 2021 |
In 2021, Tarbes Diffusion Automobile deployed Pathwire MailJet as its Transactional Email provider. Pathwire MailJet is implemented on the company's website to handle transactional messaging and to support website-driven customer communications for web forms and notification flows.
The implementation applies core Transactional Email capabilities, using reusable transactional templates, SMTP relay and REST API message submission, and event webhooks for delivery, bounce and engagement signals. Operational coverage focuses on the website and related customer communication workflows, with template management, sending governance and deliverability monitoring executed by the internal web operations team to ensure consistent message formatting and inbox placement.
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Tarbes Diffusion Automobile IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at Tarbes Diffusion Automobile
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Tarbes Diffusion Automobile Executives
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