Philadelphia, 19428, PA,
United States
TargetX Technographics
TargetX Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by TargetX and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 TargetX employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TargetX has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Zoominfo Platform for Account Based Marketing in 2023, Amazon SES for Transactional Email in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TargetX is running and its propensity to invest more and deepen its relationship with Google , Zoominfo , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TargetX revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TargetX intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
TargetX Tech Stack and Enterprise Applications
TargetX Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, TargetX implemented Google Workspace (Formerly Google G-Suite) under the Collaboration category. TargetX deployed Google Workspace (Formerly Google G-Suite) to provide a cloud-first collaboration platform for its approximately 40 employees in the United States, aligning the application with core communications and content workflows.
The configuration emphasizes standard Collaboration modules, including Gmail for corporate email, Google Calendar for scheduling, Google Drive with Shared Drives for document storage, Google Docs and Sheets for collaborative editing, and Google Meet for virtual meetings. Implementation patterns reflect a SaaS, cloud-native tenancy model and centralized administration, using the Google Admin console for domain provisioning, user provisioning, and group-based access controls.
TargetX uses Google Workspace on their website to support customer-facing communications and internal content workflows tied to marketing and sales activities. Governance is exercised through centralized administrative controls, role-based provisioning, data sharing policies, and account lifecycle management to maintain consistent collaboration and access controls across the organization.
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TargetX CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023 TargetX implemented Zoominfo Platform to support Account Based Marketing on its website. The Zoominfo Platform is being used to strengthen marketing and sales prospecting, providing a single web-deployed capability to improve account targeting and demand generation for the small communications firm.
The deployment is instrumented on TargetX's website and configured to perform contact enrichment, account-level firmographic targeting, intent signal capture, and form enrichment consistent with Account Based Marketing functionality. Operational control sits with marketing and sales teams, with the solution routed into website lead capture and sales enablement workflows, and governance focused on data enrichment, segmentation, and account scoring processes.
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CRM | CRM |
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2007 | 2007 |
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CRM | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2007 | 2007 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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TargetX PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon SES | Transactional Email | PaaS | n/a | 2019 | 2019 |
In 2019, TargetX implemented Amazon SES for Transactional Email to support website-driven customer communications. The deployment uses Amazon Web Services infrastructure and Amazon SES is integrated directly with the public website to deliver transactional messages for account notifications, password resets, and receipt confirmations.
The implementation centers on core transactional email capabilities, including template management, SMTP and API based sending, deliverability controls, and bounce and complaint handling within Amazon SES. Operational scope emphasizes site-originated messaging tied to customer engagement and account operations, with governance around DKIM and SPF authentication, sending quotas, and monitoring through AWS monitoring tools to sustain deliverability and operational visibility.
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Transactional Email | PaaS |
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2019 | 2019 |
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TargetX IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at TargetX
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO | CXO | Finance | |
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CRO / EVP, Sales and Client Implementations | VP | Customer Service | |
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Co-Founder/CTO | CXO | Finance | |
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Apps Being Evaluated by TargetX Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||