Seattle, 98121-3622, WA,
United States
Tatango Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Tatango and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Tatango employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tatango has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2019, Lightdash for Analytics and BI in 2024, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tatango is running and its propensity to invest more and deepen its relationship with HubSpot , TeamSupport , Lightdash or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tatango revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tatango intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
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Chatbots and Conversational AI | AI-Powered Application |
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2011 | 2011 |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lightdash | Legacy | Lightdash | Analytics and BI | Analytics and BI | n/a | 2024 | 2024 |
In 2024, Tatango implemented Lightdash to create a single source of truth for fundraising analytics used by product and fundraising teams in the United States. The deployment positioned Lightdash as the primary Analytics and BI layer for reporting and exploration across fundraising and product metrics.
Implementation focused on Lightdash configuration for centralized metric definitions and dashboard delivery, combined with dbt for data modeling and transformation. Lightdash was configured to centralize metric logic, build reusable dashboards, and enable self service exploration for nontechnical product and fundraising users.
The rollout integrated Lightdash with dbt models, forming a dbt + Lightdash analytics stack that reduced data team hours by around 40% and sped up dashboard turnaround by approximately 50%. Operational ownership rested with product and fundraising teams in the United States, who used Lightdash dashboards for ongoing fundraising analytics and decision support.
Governance and workflow changes established shared metric definitions in Lightdash backed by modeled data from dbt, aligning teams on key metrics and reducing metric disputes. The program emphasized centralized metric stewardship, streamlined dashboard request workflows, and faster iteration cycles for analytics deliverables.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics, Sales Analytics, Customer Support | CRM |
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2010 | 2010 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2013 | 2013 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2010 | 2010 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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