Ted Baker
The Ugly Brown Building 6a St Pancras Way,
London, NW1 0TB,
United Kingdom
London, NW1 0TB,
United Kingdom
44 20 7833-3410
Retail
Ted Baker Technographics
Ted Baker Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ted Baker and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2596 Ted Baker employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ted Baker has purchased the following applications: SAP Concur Expense for Expense Management in 2017, Microsoft 365 for Collaboration in 2016, Exclaimer Cloud Signatures for Office 365 for Digital Signing in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ted Baker is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , Exclaimer or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ted Baker revenues, which have grown to $490.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ted Baker intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ted Baker Tech Stack and Enterprise Applications
Ted Baker ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP | n/a | 2017 | 2017 |
In 2017, Ted Baker implemented SAP Concur Expense. SAP Concur Expense serves as Ted Baker's Expense Management application for processing corporate and travel-related expenses, centralizing receipt capture, mobile expense submission, automated approval workflows, and policy enforcement.
The deployment emphasized core expense management capabilities including receipt imaging, mileage and per diem reporting, expense itemization, and consolidated expense reporting to support finance operations. Operational coverage focused on corporate finance and travel teams across Ted Baker's United Kingdom operations, with governance built around policy based approval chains, audit ready receipt retention, and role based access controls to standardize expense submission and approval across corporate sites.
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Ted Baker Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Ted Baker implemented Microsoft 365. The Microsoft 365 deployment provides Collaboration capabilities for the retailer, centralizing cloud email, team collaboration, and document management across corporate operations.
The implementation leverages core Microsoft 365 services such as Exchange Online, SharePoint Online, Teams, and OneDrive to support Collaboration workflows including internal communications, content sharing, and document lifecycle management. Microsoft 365 is referenced on the Ted Baker website, indicating a public facing linkage to the tenant or Microsoft hosted services. Governance is oriented around centralized tenant administration, role based access controls, and content classification to manage corporate use across merchandising, marketing, e commerce, and corporate IT functions.
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Ted Baker Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Exclaimer | Legacy | Exclaimer Cloud Signatures for Office 365 | Digital Signing | Content Management | n/a | 2016 | 2016 |
In 2016, Ted Baker implemented Exclaimer Cloud Signatures for Office 365 to centralize corporate email signature management. The deployment uses Exclaimer Cloud Signatures for Office 365 as a cloud SaaS layer that applies standardized signature templates to outbound Office 365 mail, and the implementation is visible on their public website where signature assets are rendered.
The configuration emphasizes template-driven composition and policy enforcement, using the application’s signature template engine to insert brand, legal and marketing blocks into email footers. Integration is anchored to Office 365 mail flow and the Office 365 user directory for personalization and role based rules, enabling automated population of user attributes into signatures and conditional templates for departments and functions.
Governance was structured around centralized control of signature templates and delegated administration for marketing and corporate communications, enabling consistent branding across regions and business functions. The implementation focused on Digital Signing for enterprise email signature orchestration, covering corporate communications and marketing use cases without reference to a named implementation partner.
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Web Content Management | Content Management |
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2012 | 2012 |
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Ted Baker CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2016 | 2016 |
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Ted Baker ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Ted Baker IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Ted Baker CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Ted Baker
| First Name | Last Name | Title | Function | Department | Phone | |
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Senior Finance Manager - Commercial | Manager | Finance | |
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Financial Controller | Director | Finance | |
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Financial Accounts and Treasury Manager | Manager | Finance | |
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HR Business Partner | Manager | HR | |
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Senior Finance Manager | Manager | Finance | |
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Finance Manager | Manager | Finance | |
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Deputy payroll manager | Manager | Finance | |
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Head of IT | Director | IT | |
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Head Of HR (UK&Europe) | Director | HR | |
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Payroll Manager | Manager | Finance | |
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Chief Customer Officer | CXO | Customer Service | |
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Head of e-Commerce Trading | Director | Finance | |
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Director of eCommerce and Customer Engagement | Director | Customer Service | |
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Senior eCommerce Content & Merchandising Manager | Manager | Sales | |
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Ecommerce Service Delivery Manager | Manager | Finance | |
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Apps Being Evaluated by Ted Baker Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ted Baker IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ted Baker digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Ted Baker Technographics
Ted Baker is a Retail organization based in United Kingdom,
with around 2596 employees and annual revenues of $490.0 million.
Ted Baker operates a diverse technology stack with applications such as
SAP Concur Expense, Microsoft 365 and Exclaimer Cloud Signatures for Office 365,
covering areas like Expense Management, Collaboration and Digital Signing.
Ted Baker has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Microsoft and Exclaimer.
Ted Baker recently adopted applications including
Bloomreach Exponea Marketing Automation in 2021, New Relic APM in 2021 and Okta Identity Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ted Baker’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Ted Baker’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ted Baker technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.