Teknosa
Carrefoursa Plaza Cevizli Mah. No: 67 Blok B Tugay Yolu Cad. Maltepe,
Istanbul, 34846,
Turkey
Istanbul, 34846,
Turkey
90 216 468 36 36
Retail
Teknosa Technographics
Teknosa Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Teknosa and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2565 Teknosa employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Teknosa has purchased the following applications: Oracle Retail Merchandising System for Retail Management in 2015, GumGum for Artificial Intelligence Marketing in 2020, Oracle OBIEE for Analytics and BI in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Teknosa is running and its propensity to invest more and deepen its relationship with Oracle , GumGum , LiveChat, Inc. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Teknosa revenues, which have grown to $565.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Teknosa intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Teknosa Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail Merchandising System | Retail Management | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, Teknosa used Oracle Retail Merchandising System within its Inventory Planning and Operation department as part of the TFT Teknosa Future Talent program internship, positioning the work squarely in the Retail Management domain. The implementation signal centers on merchandising master data and inventory planning workflows driven through Oracle Retail Merchandising System.
The internship activities included defining new products in the system and coordinating existing products according to their life cycles, reflecting item master setup and product lifecycle management capabilities native to Retail Management software. Work involved configuration and operational use of the Oracle Retail Merchandising System for SKU definition, lifecycle state changes, and catalog maintenance.
Operational scope was departmental, executed inside Inventory Planning and Operation, and included controlling the invoices of consignment sales, indicating use of consignment invoicing and reconciliation procedures within the merchandising process. These tasks reflect collaboration between merchandising, inventory planning, and finance functions to maintain accurate product records and consignment accounting.
Governance emphasis was on product master data stewardship and lifecycle governance for SKU activation and retirement, alongside invoice control processes for consignment partners. The record signals hands on operationalization of Oracle Retail Merchandising System modules supporting Retail Management business functions rather than a purely strategic or executive level initiative.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020 Teknosa deployed GumGum on its website. The deployment uses GumGum as an Artificial Intelligence Marketing solution to support the retailer's digital advertising and e-commerce marketing channels in Turkey. Implementation is concentrated on site-level instrumentation to enable contextual advertising, content-level targeting, and campaign delivery aligned with product pages and category pages. The operational scope primarily impacts marketing, media planning, and ad operations functions rather than core back-office systems.
GumGum was implemented through on-site tag and script deployment to the public web storefront, providing real-time contextual analysis and dynamic creative placement across site content. Operational workflows established include campaign configuration, targeting rule sets, creative approval and measurement processes, and governance tied to tag management and marketing operations. No enterprise system integrations were specified, so the implementation appears focused on web front-end instrumentation and marketing workflow integration rather than connected ERP or CRM systems.
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Chatbots and Conversational AI | AI-Powered Application |
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2015 | 2015 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle OBIEE | Analytics and BI | Analytics and BI | n/a | 2015 | 2015 |
In 2015, Teknosa implemented Oracle OBIEE, deploying Oracle Business Intelligence Enterprise Edition as its Analytics and BI platform to create a unified enterprise data warehouse and establish a single version of accurate sales data. The Oracle Business Intelligence Enterprise Edition environment was hosted on an Oracle Exadata Database Machine, providing a consolidated analytic database layer to support retail sales reporting and query performance. The program included validation of five years of historical retail sales data to ensure continuity and data accuracy across the warehouse.
Functionally the implementation covered data ingestion and validation workflows, enterprise reporting and dashboarding, and configuration of analytic metadata to enable advanced retail sales analysis. Architecturally Teknosa centralized transactional sales sources into an enterprise data warehouse that feeds Oracle OBIEE, with Exadata serving as the high-performance database tier. Governance activities established data quality controls, reconciliation processes tied to the five year historical validation, and standardized reporting workflows to support merchandising and store operations teams. The deployment laid the foundation for advanced analysis of retail sales using Oracle OBIEE and centralized Analytics and BI capabilities for the organization.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Survey and Questionnaire | Collaboration |
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2016 | 2016 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2022 | 2022 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Analytics | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Teknosa
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Teknosa Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Teknosa Technographics
Teknosa is a Retail organization based in Turkey,
with around 2565 employees and annual revenues of $565.0 million.
Teknosa operates a diverse technology stack with applications such as
Oracle Retail Merchandising System, GumGum and Oracle OBIEE,
covering areas like Retail Management, Artificial Intelligence Marketing and Analytics and BI.
Teknosa has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and GumGum.
Teknosa recently adopted applications including
Adform in 2023, Mirakl Marketplace Platform in 2022 and Oracle BlueKai in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Teknosa’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Teknosa’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Teknosa technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.