Saint Petersburg, 194044,
Russia
Textback Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Textback and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 Textback employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Textback has purchased the following applications: Chatra for Chatbots and Conversational AI in 2016, Microsoft 365 for Collaboration in 2017, Textback for Marketing Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Textback is running and its propensity to invest more and deepen its relationship with Brevo , Microsoft , Textback or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Textback revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Textback intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brevo | Legacy | Chatra | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Textback | Legacy | Textback | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, Textback implemented Textback as a Marketing Automation application on its website. The deployment targeted website-level lead capture and customer engagement for a 25-employee professional services firm operating in Russia, with the Textback application positioned to support marketing and customer acquisition workflows. Textback was configured to automate campaign orchestration and messaging triggered by web interactions, reflecting a lightweight hosted Marketing Automation footprint proportionate to the company size.
Functional configuration emphasized standard Marketing Automation capabilities including form and chat based lead capture, segmentation and rules based campaign workflows, trigger based messaging, and engagement analytics. Integrations were limited to the website front end and internal routing of captured leads to marketing and sales users, and governance was administered by the marketing team with operational handoffs to client facing staff. The rollout followed a site focused approach, embedding Textback widgets to instrument web entry points and initiate automated flows, prioritizing streamlined campaign orchestration and alignment between marketing and sales.
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Tag Management | CRM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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