Thalys
Place Marcel Broodthaers 4,
Brussels, 1060,
Belgium
Brussels, 1060,
Belgium
32 02 548 0600
Transportation
Thalys Technographics
Thalys Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Thalys and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 657 Thalys employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Thalys has purchased the following applications: Laiye Conversational AI Platform for Chatbots and Conversational AI in 2017, Microsoft 365 for Collaboration in 2016, Salesforce Marketing Cloud for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Thalys is running and its propensity to invest more and deepen its relationship with Laiye , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Thalys revenues, which have grown to $235.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Thalys intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Thalys Tech Stack and Enterprise Applications
Thalys AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Laiye | Legacy | Laiye Conversational AI Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Thalys implemented the Laiye Conversational AI Platform to build a multilingual customer service bot. The deployment targeted customer service and claims automation across Western Europe and launched in four languages, aligning with Chatbots and Conversational AI use cases.
The implementation configured Laiye Conversational AI Platform capabilities for natural language understanding, dialogue management, and workflow automation to handle travel queries, claims, and reimbursements. The bot automated claims and reimbursement processes and was designed to orchestrate targeted conversational scenarios for passenger interactions.
Integrations included direct connections to Salesforce and Navitia and other back office systems to surface booking and itinerary data for response generation and to trigger reimbursement workflows. Operational coverage focused on Thalys customer service teams and the claims and reimbursement business function across Western Europe.
Governance and rollout followed staged language and scenario targeting, with the Laiye Conversational AI Platform providing orchestration and automation of end to end claim workflows. The deployment produced high deflection and a reported 99% automation rate for targeted scenarios, demonstrating operationalization of Chatbots and Conversational AI in production.
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Thalys Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Thalys implemented Microsoft 365 as its Collaboration platform. The deployment supports the Belgium headquartered transportation operator with 657 employees, positioning Microsoft 365 to serve internal collaboration and corporate content published on the Thalys website.
The Microsoft 365 implementation deployed core collaboration capabilities including Exchange Online for corporate email, SharePoint Online for intranet and document management, OneDrive for individual file sync, Microsoft Teams for chat and meetings, and the Office productivity suite for content authoring. Configuration focused on standard collaboration workflows, content versioning, and role based access to documents.
Microsoft 365 functionality is surfaced on the Thalys website to enable corporate content publishing and to align web facing information with internal content stores. Operational scope covered commercial, customer service, and corporate support functions, enabling coordinated communications and content sharing across the Belgium organization.
Governance and rollout emphasized centralized tenant level administration and policy controls for security and compliance, with staged adoption and standardized document management and communication workflows. Thalys Microsoft 365 Collaboration supports cross functional collaboration, centralized content governance, and web integrated content delivery.
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Collaboration | Collaboration |
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2022 | 2022 |
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Thalys CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Thalys implemented Salesforce Marketing Cloud as its Marketing Automation solution for web-driven customer engagement. Salesforce Marketing Cloud is deployed on the Thalys website to centralize email marketing, journey orchestration, audience segmentation, and web personalization for digital channels.
The implementation configured core Marketing Cloud modules including Email Studio, Journey Builder, and Audience Builder combined with web tracking and personalization to support the marketing organization. Operational scope centers on the marketing function and digital touchpoints, with governance focused on campaign scheduling, segmentation rules, consent management, and centralized content workflows to standardize web led campaigns.
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Marketing Automation | CRM |
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2022 | 2022 |
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Thalys ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
Application Performance Management | ITSM |
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2020 | 2020 |
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Thalys TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Thalys IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Thalys CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Thalys
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Thalys Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Thalys IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Thalys digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Thalys Technographics
Thalys is a Transportation organization based in Belgium,
with around 657 employees and annual revenues of $235.0 million.
Thalys operates a diverse technology stack with applications such as
Laiye Conversational AI Platform, Microsoft 365 and Salesforce Marketing Cloud,
covering areas like Chatbots and Conversational AI, Collaboration and Marketing Automation.
Thalys has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Laiye, Microsoft and Salesforce.
Thalys recently adopted applications including
Slack Connect in 2022, Campaign Monitor Email Marketing in 2022 and Mimecast Email Security in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Thalys’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Thalys’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Thalys technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.