The Ariel Group
1050 Waltham Street,
Lexington, 2421, MA,
United States
Lexington, 2421, MA,
United States
1 781-761-9000
Professional Services
The Ariel Group Technographics
The Ariel Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Ariel Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 The Ariel Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Ariel Group has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, CallRail Call Tracking for Call Tracking and Recording in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Ariel Group is running and its propensity to invest more and deepen its relationship with Oracle , Cisco Systems , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Ariel Group revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Ariel Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Ariel Group Tech Stack and Enterprise Applications
The Ariel Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, The Ariel Group implemented Oracle NetSuite ERP to establish a cloud-based ERP Financial backbone for its professional services accounting and billing functions. The implementation centralized core financial modules including general ledger, accounts payable, accounts receivable, billing and tax management, fixed asset accounting, and project accounting to align professional services revenue and invoicing with financial close activities.
The Oracle NetSuite ERP deployment emphasized configuration of a unified chart of accounts, period close workflows, role-based access controls, and financial reporting dashboards to standardize accounting processes across the organization. Operational coverage focused on finance and accounting teams supporting professional services delivery, with governance centered on change control for financial configurations and segregation of duties to enforce compliance and auditability.
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The Ariel Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Ariel Group began using Cisco Webex Meetings on its website to provide Audio Video and Web Conferencing capabilities for client engagement and internal collaboration. The deployment of Cisco Webex Meetings is surface-level on the public site through web-embedded meeting links and booking flows, and the full application name Cisco Webex Meetings is used in site contact and scheduling paths to route external attendees into hosted sessions. This positions Ariel Group's Cisco Webex Meetings as the primary Audio Video and Web Conferencing solution supporting client briefings and remote consultations.
The implementation leverages standard Audio Video and Web Conferencing functional modules, including scheduled meetings, video and audio sessions, screen sharing, participant controls, and session recording, configured for firm-wide use by consulting and client services teams. Architecture and operational control are consistent with a SaaS-hosted conferencing model and include centralized account administration, user provisioning and role-based meeting controls managed by Ariel Group IT. Rollout focused on embedding meeting entry points on the website and aligning internal scheduling workflows to the Cisco Webex Meetings environment, with governance around access and session moderation policies.
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2018 | 2018 |
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The Ariel Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| CallRail | Legacy | CallRail Call Tracking | Call Tracking and Recording | CRM | n/a | 2019 | 2019 |
In 2019, The Ariel Group implemented CallRail Call Tracking on its public website. The deployment established CallRail Call Tracking as the firm level Call Tracking and Recording solution, instrumenting website pages to capture inbound call source attribution, dynamic number insertion, and session level metadata for marketing channel measurement.
The implementation addressed marketing and sales workflows by routing inbound calls to internal teams and capturing call details and recordings for lead qualification. Configuration work included placing CallRail tracking snippets, provisioning number pools, and defining naming conventions for numbers and campaigns, enabling consistent attribution across paid and organic channels. Governance centered on operationalizing call tracking across site pages, maintaining call recording and privacy practices, and embedding call data into sales handoff processes for ongoing use by marketing and revenue teams.
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CRM | CRM |
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2013 | 2013 |
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CRM | CRM |
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2010 | 2010 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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The Ariel Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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The Ariel Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs), Archive as a Service (AaaS) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at The Ariel Group
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO | CXO | Finance | |
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Account Manager | Manager | Sales | |
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Director of Marketing | Director | Marketing | |
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Chief Financial Officer | CXO | Finance | |
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Vice President, Client Engagement | VP | Customer Service | |
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Director, Client Relations | Director | Customer Service | |
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Apps Being Evaluated by The Ariel Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Ariel Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Ariel Group digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD The Ariel Group Technographics
The Ariel Group is a Professional Services organization based in United States,
with around 100 employees and annual revenues of $10.0 million.
The Ariel Group operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Cisco Webex Meetings and CallRail Call Tracking,
covering areas like ERP Financial, Audio Video and Web Conferencing and Call Tracking and Recording.
The Ariel Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Cisco Systems and CallRail.
The Ariel Group recently adopted applications including
Hubspot Marketing Automation in 2021, Google Cloud Platform (GCP) in 2021 and Cisco Webex Meetings in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Ariel Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Ariel Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Ariel Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.