The Atlantic
610 Water St SW,
Washington, 20024, DC,
United States
Washington, 20024, DC,
United States
1 202-266-7000
Media
The Atlantic Technographics
The Atlantic Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Atlantic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 The Atlantic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Atlantic has purchased the following applications: Stripe Payments for Payment Processing in 2020, Workday Recruiting for Recruiting, Applicant Tracking System in 2015, Midjourney for AI Text to Image Generator in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Atlantic is running and its propensity to invest more and deepen its relationship with Stripe , Workday , Midjourney or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Atlantic revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Atlantic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Atlantic Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, The Atlantic implemented Stripe Payments to manage online transactions on its public website. Stripe Payments was integrated into theatlantic.com checkout and subscription flows as a Payment Processing solution, providing card processing, tokenization, and hosted payment UI capabilities.
The implementation leveraged core Stripe Payments capabilities common to digital publishers, including card and ACH acceptance, payment method tokenization, and recurring billing orchestration for subscriptions. Webhook event handling was used to surface payment lifecycle events to internal systems and to reduce PCI scope through client side tokenization.
Integration points were concentrated on the public website and the subscription management layer, with Stripe Payments emitting webhook events to support order fulfillment, subscription lifecycle changes, and dispute routing. Operational ownership included product, finance, and revenue operations teams responsible for billing, reconciliation, and chargeback management.
Governance focused on configuring Stripe Payments dashboards for finance and customer support, and on codifying webhook driven workflows for automated reconciliation and notification. The Atlantic Stripe Payments Payment Processing implementation centralized online payment acceptance for both one time purchases and recurring subscriptions while aligning controls across product and finance.
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015 The Atlantic implemented Workday Recruiting as its primary Recruiting,Applicant Tracking System and published job listings through a Workday-hosted careers site at https://atlanticmedia.wd1.myworkdayjobs.com/Careers. Workday Recruiting is the central application driving the Atlantic’s candidate intake and external job posting workflows and is configured to present openings on the corporate careers experience.
The implementation of Workday Recruiting covers core applicant tracking capabilities including requisition creation and approval, candidate application intake, profile and resume management, interview coordination, and offer authoring workflows. Configuration focused on standard recruiting functional modules, candidate lifecycle orchestration, and recruiter-facing task queues, with career-site job detail pages served through the Workday careers endpoint.
Operational ownership sits with Talent Acquisition and HR teams and extends to hiring managers who interact with requisitions and candidate review workflows. The deployment is a cloud-hosted Workday Recruiting instance integrated directly with the public careers site, and governance is enforced through configured approval chains, role-based access for recruiters and hiring managers, and audit-ready activity trails to support hiring process controls.
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Midjourney | Legacy | Midjourney | AI Text to Image Generator | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, The Atlantic used Midjourney, an AI Text to Image Generator, to produce artwork for editorial content. The deployment placed Midjourney directly into the editorial and creative publishing workflow, where it was used to generate illustrations for Charlie Warzel’s Galaxy Brain newsletter pieces in the United States, including a notable August 2022 item about Alex Jones. The implementation served as a rapid editorial illustration solution to produce visual assets for published stories and email newsletters.
Midjourney was used for prompt-driven image synthesis and rapid iteration as part of the publication’s creative pipeline, enabling editors and designers to generate stylistic variations and select final images for publication. Operational scope centered on the editorial team and newsletter production rather than broad enterprise IT integration. The fast rollout led to images that went viral and provoked public criticism and discussion about publishers using AI images instead of commissioning human artists, raising questions about editorial governance and creative sourcing practices.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Event Management | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
|
2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Customer Data Platform | CRM |
|
2017 | 2017 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2010 | 2010 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2009 | 2009 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2009 | 2009 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Transactional Email | PaaS |
|
2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Identity and Access Management (IAM) | CyberSecurity |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at The Atlantic
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by The Atlantic Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Atlantic IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Atlantic digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD The Atlantic Technographics
The Atlantic is a Media organization based in United States,
with around 1200 employees and annual revenues of $200.0 million.
The Atlantic operates a diverse technology stack with applications such as
Stripe Payments, Workday Recruiting and Midjourney,
covering areas like Payment Processing, Recruiting, Applicant Tracking System and AI Text to Image Generator.
The Atlantic has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Stripe, Workday and Midjourney.
The Atlantic recently adopted applications including
Midjourney in 2022, Sanity in 2021 and Wingify VWO in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Atlantic’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Atlantic’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Atlantic technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.