The B2B Playbook Technographics

Discover the latest software purchases and digital transformation initiatives being undertaken by The B2B Playbook and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 The B2B Playbook employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that The B2B Playbook has purchased the following applications: Factors AI Engine for Account Based Marketing in 2024, Dreamdata Revenue Analytics for Analytics and BI in 2024, Hubspot Live Chat for Chatbots and Conversational AI in 2024 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems The B2B Playbook is running and its propensity to invest more and deepen its relationship with Factors.AI , Dreamdata , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing The B2B Playbook revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The B2B Playbook intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.