The Bay Tree
36 East Way, Lee Mill Industrial Estate,
Ivybridge, PL21 9GE,
United Kingdom
Ivybridge, PL21 9GE,
United Kingdom
44 19 6382-8020
Manufacturing
The Bay Tree Technographics
The Bay Tree Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Bay Tree and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 The Bay Tree employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Bay Tree has purchased the following applications: Sage 200 for ERP Financial in 2020, Gravit-e 7 eCommerce for eCommerce in 2021, Oracle Moat for Marketing Analytics in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Bay Tree is running and its propensity to invest more and deepen its relationship with Sage , Gravit-e Centric , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Bay Tree revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Bay Tree intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Bay Tree Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage 200 | ERP Financial | ERP Financial Management | n/a | 2020 | 2020 |
In 2020 The Bay Tree implemented Sage 200 as its ERP Financial application to support core order processing and inventory workflows. The deployment targeted operational teams including warehouse despatch, telesales, customer service, and administrative reporting across its United Kingdom sites.
Sage 200 was used to despatch orders efficiently and to manage inventory activities, including counting stock, investigating stock issues, and updating the master product database. The application also produced daily performance reports used by operations and enabled telephone order entry by the Sales Development Executive, with complaint handling linked to order records.
Operational usage shows an integrated day to day workflow where CRM was used to capture customer notes and leads alongside Sage 200, and office tools such as Excel and Word were used to prepare weekly call reports while email handled internal and external queries. This positions Sage 200 as the central ERP Financial system in the companys order to cash and inventory control processes.
Governance and process standardization emphasized consistent procedures for order processing, stock investigation, data capture in CRM, and routine reporting to managers. The implementation narrative centers on embedding Sage 200 functionality into warehouse despatch and telesales operations to create a single transactional record for orders and inventory movements.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Gravit-e Centric | Legacy | Gravit-e 7 eCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021 The Bay Tree implemented Gravit-e 7 eCommerce on their public website, deploying a vendor-provided storefront to support direct online sales for the United Kingdom market. The Bay Tree is a 50 employee manufacturing business with reported revenue of 10000000, and the Gravit-e 7 eCommerce implementation is focused on operating the company storefront and online order capture.
The Gravit-e 7 eCommerce deployment centers on standard eCommerce functional modules, including product and catalog management, pricing and promotions configuration, shopping cart and checkout flows, customer account management, and order capture. The implementation also includes content management capabilities to manage product detail pages and site content, and administrative tools to manage SKUs and merchandising from a consolidated backend.
Operational coverage is concentrated on web storefront operations and internal merchandising and fulfillment workflows, enabling catalog updates, order processing, and customer service tasks through the Gravit-e 7 eCommerce administrative interface. For an organization of this size the configuration profile is consistent with small to mid-market eCommerce setups, emphasizing streamlined storefront administration and direct online order handling.
Governance and workflow changes associated with the rollout emphasize merchandising ownership, content review processes, and order handling procedures to align digital storefront operations with existing fulfillment and customer service functions. The Bay Tree configured Gravit-e 7 eCommerce to run as the primary online sales channel on their website, with operational controls placed on product publishing and order processing to support ongoing site commerce operations.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Moat | Marketing Analytics | CRM | n/a | 2019 | 2019 |
In 2019, The Bay Tree implemented Oracle Moat as a Marketing Analytics solution on its corporate website to support marketing measurement and media verification. The Bay Tree uses Oracle Moat for Marketing Analytics to capture digital advertising performance and content viewability across site pages, aligning the application to its marketing function.
The deployment centered on Oracle Moat’s viewability measurement, ad verification, and attention analytics capabilities, with site embedded measurement tags collecting impression and viewability events and feeding into Moat reporting and dashboards. Configuration focused on client side measurement and campaign-level tagging to provide consistent attribution inputs for the marketing team.
Operational scope was limited to the corporate website and the marketing and digital channels managed by The Bay Tree, with governance handled by internal marketing and web operations for tag implementation and reporting cadence. The implementation emphasized automated measurement workflows and centralized Moat reporting to standardize campaign verification and content performance reviews.
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Marketing Automation | CRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at The Bay Tree
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by The Bay Tree Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Bay Tree IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Bay Tree digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD The Bay Tree Technographics
The Bay Tree is a Manufacturing organization based in United Kingdom,
with around 50 employees and annual revenues of $10.0 million.
The Bay Tree operates a diverse technology stack with applications such as
Sage 200, Gravit-e 7 eCommerce and Oracle Moat,
covering areas like ERP Financial, eCommerce and Marketing Analytics.
The Bay Tree has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, Gravit-e Centric and Oracle.
The Bay Tree recently adopted applications including
Gravit-e 7 eCommerce in 2021, Sage 200 in 2020 and Oracle Moat in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Bay Tree’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Bay Tree’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Bay Tree technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.