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The Belgian Waffle
Location
Marathon Next Gen Complex, Lower Parel (W),,
Mumbai, 400013,
India
Website
https://www.thebelgianwaffle.co/
Phone
91 86579 48235
Artw industry
Retail
Employee
Revenue

The Belgian Waffle Technographics

The Belgian Waffle Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by The Belgian Waffle and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1836 The Belgian Waffle employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that The Belgian Waffle has purchased the following applications: OmniCard Platform for Expense Management in 2024, Google Workspace (Formerly Google G-Suite) for Collaboration in 2017, Google Tag Manager for Tag Management in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems The Belgian Waffle is running and its propensity to invest more and deepen its relationship with Omnicard , Google , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing The Belgian Waffle revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Belgian Waffle intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

The Belgian Waffle Tech Stack and Enterprise Applications

The Belgian Waffle ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Omnicard Legacy OmniCard Platform Expense Management ERP n/a 2024 2024
In 2024 The Belgian Waffle implemented OmniCard Platform for Expense Management across its India retail operations. The deployment centralized petty cash and local purchase controls for 250 company owned stores, focusing on finance and expense management workflows and store level purchasing governance. OmniCard Platform was configured to manage store petty cash and to issue virtual and physical cards for local procurement, with real time expense tracking and automated settlement workflows. The implementation included virtual card provisioning, transaction capture for UPI and card spend, and reconciliation automation to reduce manual ledger matching. Integrations emphasized payments rails, specifically UPI acceptance and virtual and physical card transaction flows, enabling faster settlements and transaction level visibility. Operational coverage was India finance and expense management across 250 stores, with the platform providing centralized visibility for store level spend and corporate control of card issuance. Governance changes included centralized expense controls, a defined settlements cadence and workflow ownership within finance to support more frequent clearing. The rollout went live across the 250 company owned stores and produced explicit operational outcomes, including approximately 50 percent reduction in reconciliation workload, twice weekly settlements, and reduced manpower requirements for finance teams.
The Belgian Waffle Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2017 2017
The Belgian Waffle CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Tag Manager Tag Management CRM n/a 2020 2020
The Belgian Waffle IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2018 2018
The Belgian Waffle CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Web Gateways (SWG) CyberSecurity 2024 2024

IT Decision Makers and Key Stakeholders at The Belgian Waffle

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by The Belgian Waffle Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Belgian Waffle IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Belgian Waffle digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD The Belgian Waffle Technographics
The Belgian Waffle is a Retail organization based in India, with around 1836 employees and annual revenues of $250.0 million.
The Belgian Waffle operates a diverse technology stack with applications such as OmniCard Platform, Google Workspace (Formerly Google G-Suite) and Google Tag Manager, covering areas like Expense Management, Collaboration and Tag Management.
The Belgian Waffle has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Omnicard and Google.
The Belgian Waffle recently adopted applications including OmniCard Platform in 2024, Sucuri Website Security in 2024 and Google Tag Manager in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Belgian Waffle’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates The Belgian Waffle’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Belgian Waffle technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.