Boston Celtics
100 Causeway Street, Suite 1210,
Boston, 02114, MA,
United States
Boston, 02114, MA,
United States
1 617-523-6050
Leisure and Hospitality
Boston Celtics Technographics
Boston Celtics Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Boston Celtics and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 471 Boston Celtics employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Boston Celtics has purchased the following applications: MineralTree TotalAP for AP Automation in 2022, Beamery for Candidate Relationship Management in 2022, GumGum for Artificial Intelligence Marketing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Boston Celtics is running and its propensity to invest more and deepen its relationship with MineralTree , Oracle , Beamery or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Boston Celtics revenues, which have grown to $440.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Boston Celtics intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Boston Celtics Tech Stack and Enterprise Applications
Boston Celtics ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MineralTree | Legacy | MineralTree TotalAP | AP Automation | ERP | n/a | 2022 | 2022 |
In 2022, Boston Celtics implemented MineralTree TotalAP to centralize and automate accounts payable. The AP Automation deployment addressed a previously manual invoice process that relied on dozens of email threads, physical invoice drop offs, and subsequent uploads to a data warehouse, which constrained the finance team during high seasonal invoice volumes.
MineralTree TotalAP was configured to provide end to end invoice capture and payment orchestration. The implementation used MineralTree’s invoice capture process that combines optical character recognition and human review to import and code invoice data, workflow rules to route invoices to department heads for approval, a payment queuing capability for Staff Accountants, and mobile authorization for executive release by the CFO and Controller, consistent with typical AP Automation functional workflows.
The deployment included a bidirectional sync with NetSuite so changes made in MineralTree updated NetSuite and vice versa, and bank connectivity that allowed payments to be processed directly from the Celtics’ bank account rather than using clearing accounts. Operational coverage spanned department heads, Staff Accountants, the finance leadership team, and the broader front office, creating a single centralized location to track, approve, and execute payment runs.
Governance and rollout focused on workflow rules, automated notifications, and role based approval gates, and the implementation was completed within a week during the season. Outcomes reported by the Celtics include invoice capture at 99.5 percent accuracy and a reduction in typical invoice processing and payment time from 10 days to 2, enabling the finance organization to handle higher invoice volumes and support more precise forecasting.
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ERP Financial | ERP |
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2017 | 2017 |
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Boston Celtics HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Beamery | Legacy | Beamery | Candidate Relationship Management | HCM | n/a | 2022 | 2022 |
In 2022, Boston Celtics deployed Beamery as a Candidate Relationship Management solution on their website to centralize candidate capture and engagement for recruiting teams. The implementation was focused on embedding Beamery components directly into the public careers and site touchpoints to surface profiles and capture candidate intent at point of engagement.
Beamery was configured to operate as a talent CRM, supporting candidate capture, profile enrichment, segmented talent pools, and campaign-driven candidate engagement workflows. The deployment leveraged Beamery capabilities for career site orchestration, candidate nurture sequences, and data model customization to align profiles with internal hiring requisitions and talent segments used by HR and recruiting stakeholders.
Operational coverage targeted recruiting and HR functions across the organization, with the website integration serving as the primary intake channel. Governance centered on recruiting operations and hiring manager workflows, with role based access to candidate records and configured consent capture on the public site to support ongoing candidate engagement under the Candidate Relationship Management model.
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Time Clock (Hardware) | HCM |
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2023 | 2024 |
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Boston Celtics AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, the Boston Celtics deployed GumGum on their website. GumGum is an Artificial Intelligence Marketing application used to augment the team’s web-based advertising and content monetization strategies.
The implementation centers on web-facing contextual advertising and visual intelligence capabilities common to Artificial Intelligence Marketing platforms, including page-level contextual analysis, visual content recognition for in-page creative, and campaign delivery and measurement workflows. This GumGum deployment supports the Boston Celtics digital marketing function by enabling contextual targeting and automated creative placement across site inventory.
Operationally the deployment is scoped to the Boston Celtics website and is managed by the team’s digital marketing and ad operations groups, aligning ad tag instrumentation with editorial publishing workflows. Integration is realized through client-side ad tag deployment and mapping to the site’s digital media inventory, enabling contextual ad serving alongside programmatic buying processes.
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Chatbots and Conversational AI | AI-Powered Application |
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2013 | 2013 |
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Boston Celtics Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Boston Celtics Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Video Editing | Content Management |
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2021 | 2021 |
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Boston Celtics CRM
Boston Celtics ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Boston Celtics TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Boston Celtics PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2011 | 2011 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Boston Celtics IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Boston Celtics CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Boston Celtics
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Boston Celtics Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Boston Celtics IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Boston Celtics digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Boston Celtics Technographics
Boston Celtics is a Leisure and Hospitality organization based in United States,
with around 471 employees and annual revenues of $440.0 million.
Boston Celtics operates a diverse technology stack with applications such as
MineralTree TotalAP, Beamery and GumGum,
covering areas like AP Automation, Candidate Relationship Management and Artificial Intelligence Marketing.
Boston Celtics has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as MineralTree, Beamery and GumGum.
Boston Celtics recently adopted applications including
Honeywell HON-BIOEM in 2023, MineralTree TotalAP in 2022 and Beamery in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Boston Celtics’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Boston Celtics’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Boston Celtics technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.