Bangkok, 10200,
Thailand
The British Club Bangkok Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by The British Club Bangkok and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 The British Club Bangkok employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The British Club Bangkok has purchased the following applications: GoDaddy for Application Hosting and Computing Services in 2017, Microsoft 365 for Collaboration in 2018, Line BCRM for CRM, Sales Engagement in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The British Club Bangkok is running and its propensity to invest more and deepen its relationship with GoDaddy , DigitalOcean , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The British Club Bangkok revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The British Club Bangkok intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 | ||
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Lexicon | Legacy | Line BCRM | CRM, Sales Engagement | CRM | n/a | 2020 | 2020 | In 2020 The British Club Bangkok deployed Line BCRM alongside a Lexicon-developed booking web app and public-facing website to digitize court, restaurant and reservation workflows, aligning the project with the CRM,Sales Engagement category. The implementation targeted member bookings and customer bookings processes to shift reservations from manual and phone channels to an online booking flow. The deployment centered on a web-based booking engine that handled court scheduling, restaurant reservations and membership-aware booking logic, coupled with member profile and booking history capabilities typical of CRM,Sales Engagement implementations. Line BCRM was used as the customer engagement and profile store, providing the application layer for managing member contact data, booking records and automated engagement workflows. Architecturally the solution was delivered as a web application designed to be exposed via LINE Official Accounts, enabling direct channel access for members in Thailand, and integrating front-of-house booking screens with the member-facing website. The booking web app and Line BCRM exchange booking and profile data to maintain a single view of member bookings and enable messaging and engagement through the LINE channel. Operational ownership concentrated on membership services, front desk operations, food and beverage reservations and sports facility scheduling at The British Club Bangkok, with rollout focused on club members and onsite staff. Governance emphasized centralized booking rules and member access controls to standardize reservation procedures and reduce manual coordination across departments. | |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Transactional Email | PaaS |
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2021 | 2021 |
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