List of Line BCRM Customers
Since 2010, our global team of researchers has been studying Line BCRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Line BCRM for CRM, Sales Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Line BCRM for CRM, Sales Engagement include: Bangchak Corporation Public Company, a Thailand based Oil, Gas and Chemicals organisation with 1200 employees and revenues of $5.94 billion, Central Pattana, a Thailand based Construction and Real Estate organisation with 6120 employees and revenues of $1.54 billion, Dusit Thani Public Company, a Thailand based Leisure and Hospitality organisation with 2043 employees and revenues of $73.0 million, The British Club Bangkok, a Thailand based Leisure and Hospitality organisation with 100 employees and revenues of $10.0 million and many others.
Contact us if you need a completed and verified list of companies using Line BCRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Line BCRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Bangchak Corporation Public Company | Oil, Gas and Chemicals | 1200 | $5.9B | Thailand | Lexicon | Line BCRM | CRM,Sales Engagement | 2016 | n/a | In 2016, Bangchak Corporation Public Company implemented Line BCRM, a CRM,Sales Engagement application, with vendor Lexicon to centralize customer messaging and campaign orchestration. The deployment targeted digital marketing and retail customer engagement channels, aligning CRM and sales engagement use cases across mobile membership and service station touchpoints. Line BCRM was configured to manage customer profiles, membership lifecycle, segmented campaign management, messaging automation via LINE channels, and e-coupon distribution. The implementation incorporated campaign management workflows, digital coupon issuance, and messaging orchestration consistent with CRM,Sales Engagement functional patterns. Integrations explicitly connected Line BCRM to the Bangchak Mobile Application, web member registration services, the campaign management system, the e-coupon system, digital payment processing, and POS for service stations. Project documentation also references linkage with the company CRM System Oracle Siebel and coordination with OneTrust for PDPA privacy controls, enabling consent orchestration and unified customer data handling across channels. Implementation governance was led by internal system analysts and project managers, with a functional team responsible for configuration, campaign operation, and privacy compliance. Rollout emphasized operational handover to digital marketing and retail CRM teams within the organization in Thailand. | |
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Central Pattana | Construction and Real Estate | 6120 | $1.5B | Thailand | Lexicon | Line BCRM | CRM,Sales Engagement | 2023 | n/a | In 2023 Central Pattana implemented Line BCRM to extend customer engagement and improve the mall parking experience. The effort is aligned with the CRM,Sales Engagement category and focuses on using LINE channels to surface promotions and in mall services for guests in Thailand. Lexicon built a web application that embeds Line BCRM capabilities into customer touchpoints for parking and onsite services. The implementation narrative describes use of channel orchestration and campaign features typical of CRM,Sales Engagement platforms, and inferred Line BCRM features include segmented messaging and rich menu configuration for targeted customer communications. These modules were used to connect promotional content and service options directly into guest conversations and in mall interactions. The solution integrated the Lexicon web app with LINE Official to deliver promotions and service workflows from the web layer into LINE conversation flows. Architecturally the deployment ties a customer interaction layer to Line BCRM messaging orchestration and profile resolution, enabling message segmentation and menu driven service discovery. Operational coverage described in the source centers on guest experience, marketing and parking operations across Central Pattana malls in Thailand. Governance and process changes emphasized coordination between marketing and operations to manage segmented messaging and menu content updates, and to align in mall service workflows with LINE delivered prompts. The stated objective was to improve mall parking experience and customer engagement by surfacing promotions and in mall services through Line BCRM. | |
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Dusit Thani Public Company | Leisure and Hospitality | 2043 | $73M | Thailand | Lexicon | Line BCRM | CRM,Sales Engagement | 2018 | n/a | In 2018 Dusit Thani Public Company implemented Line BCRM in the CRM,Sales Engagement category. The Line BCRM deployment supported marketing and guest experience functions, aligning social media storytelling with customer engagement workflows across Dusit Thani operations in Thailand. Lexicon provided a social media and digital storytelling programme to increase engagement and follower growth across channels and promoted integration with LINE Official Account services and LINE integrated web apps. Configuration emphasized campaign orchestration, messaging automation, audience segmentation and conversational workflows consistent with CRM,Sales Engagement platforms. Integrations centered on LINE Official Account services and LINE integrated web apps to consolidate channel messaging and guest interactions, with operational coverage focused on marketing and CRM adjacent teams. Governance concentrated on centralized campaign management and content distribution workflows directed by the vendor programme. | |
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Leisure and Hospitality | 100 | $10M | Thailand | Lexicon | Line BCRM | CRM,Sales Engagement | 2020 | n/a |
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