The Cw Network Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by The Cw Network and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 The Cw Network employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Cw Network has purchased the following applications: Burt Intelligence Platform for Analytics and BI in 2023, Microsoft 365 for Collaboration in 2015, mParticle CDP for Customer Data Platform in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Cw Network is running and its propensity to invest more and deepen its relationship with Burt Intelligence , Microsoft , mParticle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Cw Network revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Cw Network intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Burt Intelligence | Legacy | Burt Intelligence Platform | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
In 2023, The CW Network implemented the Burt Intelligence Platform in the Analytics and BI category to centralize advertising operations and revenue analytics. The deployment prioritized consolidation of ad performance data, automation of reconciliation and reporting workflows, and generation of actionable forecasts to support sales and finance teams in the United States. Vendor press materials identify The CW Network as a Burt customer and the implementation year is estimated from those announcements and recruiting pages.
The Burt Intelligence Platform configuration emphasized ingestion and normalization of campaign and yield data, a reconciliation automation layer, operational reporting, and forecasting capabilities. Functional modules implemented include data consolidation, automated reconciliation, revenue analytics reporting, and forecast generation, with workflows oriented to advertising operations and revenue handoffs to sales and finance. Operational scope explicitly covered advertising operations, sales, and finance teams in the US, and governance centered on reconciled reporting and forecast delivery into commercial and finance processes.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| mParticle | Legacy | mParticle CDP | Customer Data Platform | CRM | n/a | 2017 | 2017 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2009 | 2009 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
|
2014 | 2014 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2023 | 2023 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
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