The Daily Telegraph
111 Buckingham Palace Road,
London, SW1W 0DT,
United Kingdom
London, SW1W 0DT,
United Kingdom
44 20 7931-2000
Media
The Daily Telegraph Technographics
The Daily Telegraph Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Daily Telegraph and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1047 The Daily Telegraph employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Daily Telegraph has purchased the following applications: Google Cloud AutoML for ML and Data Science Platforms in 2018, Gatekeeper Contract Lifecycle Management for Contract Lifecycle Management in 2023, SAP Commerce Cloud (ex Hybris) for eCommerce in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Daily Telegraph is running and its propensity to invest more and deepen its relationship with Google , Gatekeeper , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Daily Telegraph revenues, which have grown to $305.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Daily Telegraph intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Daily Telegraph Tech Stack and Enterprise Applications
The Daily Telegraph AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud AutoML | ML and Data Science Platforms | AI Development | n/a | 2018 | 2018 |
In 2018, The Daily Telegraph implemented Google Cloud AutoML to augment newsroom machine learning capabilities. The deployment positioned Google Cloud AutoML within its ML and Data Science Platforms stack to support editorial content classification and topic modeling, aligning machine learning with journalism workflows.
The implementation uses a hybrid architecture combining Google Cloud AutoML with the publisher's custom algorithms built on TensorFlow. Core functional capabilities include automated article classification, model training pipelines and entity extraction workflows, with outputs designed for editorial consumption. Journalists interact with the models and supply corrections, creating a feedback loop that refines model labels and training data over time.
Integration with TensorFlow is explicit, the two systems exchange model artifacts and classification outputs rather than attempting a fully bespoke stack. Operational scope is centered on editorial and journalism teams in the United Kingdom, where model outputs must reflect UK language and topical nuances. Models trained heavily on US centric inputs initially misinterpreted some content for a UK readership, prompting the publisher to build an internal knowledge graph of content topics to aid localization.
Governance and rollout emphasize iterative refinement and editorial stewardship rather than one time ultra custom development, the Telegraph resisted trying to do everything in an ultra custom manner from the start and instead used available tools and reformed them. The editorial feedback loop and emerging knowledge graph serve as governance artifacts, enabling model stewardship, taxonomy adjustments and ongoing training data curation led by newsroom teams.
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The Daily Telegraph Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Gatekeeper | Legacy | Gatekeeper Contract Lifecycle Management | Contract Lifecycle Management | Content Management | n/a | 2023 | 2023 |
In 2023 The Daily Telegraph deployed Gatekeeper Contract Lifecycle Management as a centralized Contract Lifecycle Management solution to establish a single repository for commercial agreements and to enable procurement-driven cost consolidation across the business. The deployment explicitly targeted Procurement and In-house Legal teams in the United Kingdom, with the goal of eliminating missed renewals and improving visibility into contract value and obligations.
The implementation configured Gatekeeper Contract Lifecycle Management to centralize contract metadata, support full text search and indexing, and surface obligation and value data to downstream users. Standard CLM capabilities were applied, including automated renewal alerts and configurable approval workflows, to create repeatable contracting processes and reduce manual tracking.
Operational coverage focused on cross-functional procurement and legal processes within the UK, enabling Procurement and In-house Legal teams to access a unified contract repository and to coordinate cost consolidation activities. The deployment emphasized contract lifecycle governance and consistent record keeping to support procurement negotiations and legal oversight.
Governance changes included centralizing contract ownership and instituting notification and review workflows, which directly supported the stated outcomes of reducing missed renewals to zero and improving time-to-insight for contract value and obligations. The narrative links The Daily Telegraph Gatekeeper Contract Lifecycle Management Contract Lifecycle Management deployment to strengthened contract governance and procurement-led cost control.
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Digital Asset Management | Content Management |
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2021 | 2021 |
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Digital Asset Management | Content Management |
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2021 | 2021 |
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The Daily Telegraph eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020 The Daily Telegraph deployed SAP Commerce Cloud (ex Hybris) as its primary eCommerce platform. The SAP Commerce Cloud (ex Hybris) implementation addressed core publisher commerce needs and established a unified eCommerce foundation for online storefronts and monetized content access.
The implementation scope included catalog management, storefront customization, pricing and promotions configuration, order management and backoffice commerce administration. Configuration work emphasized commerce orchestration and personalization capabilities typical of eCommerce platforms, and implementation teams defined user stories and acceptance criteria to support merchandising and subscription commerce workflows.
Integrations were explicit components of the rollout, linking SAP Commerce Cloud (ex Hybris) with Adobe Experience Manager for content delivery, Salesforce Service Cloud for customer service context, and Mulesoft as the integration middleware for API-led connectivity. The program targeted regional rollout across APAC and the Americas, including Australia, New Zealand, South Korea, Japan and Mexico, aligning commerce, content and service touchpoints across those markets.
Governance and process changes were driven by business analysis practices, Agile methodologies, business process mapping, user acceptance testing and senior stakeholder facilitation. Business analyst activities included requirements engineering, stakeholder management, acceptance criteria definition and UAT coordination to operationalize commerce workflows and hand off commerce backoffice processes to local teams.
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The Daily Telegraph CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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The Daily Telegraph EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Financial Consolidation and Close | EPM |
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2019 | 2019 |
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The Daily Telegraph ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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The Daily Telegraph IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at The Daily Telegraph
| First Name | Last Name | Title | Function | Department | Phone | |
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eCommerce Manager | Manager | Finance | |
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Head of CRM | Director | Finance | |
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CRM Manager | Manager | IT | |
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Group Chief Technology Officer | CXO | IT | |
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Head of Business Systems | Director | IT | |
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IT Director | Director | IT | |
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Director, Digital Sales & Innovation | Director | IT | |
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Apps Being Evaluated by The Daily Telegraph Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Daily Telegraph IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Daily Telegraph digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD The Daily Telegraph Technographics
The Daily Telegraph is a Media organization based in United Kingdom,
with around 1047 employees and annual revenues of $305.0 million.
The Daily Telegraph operates a diverse technology stack with applications such as
Google Cloud AutoML, Gatekeeper Contract Lifecycle Management and SAP Commerce Cloud (ex Hybris),
covering areas like ML and Data Science Platforms, Contract Lifecycle Management and eCommerce.
The Daily Telegraph has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Gatekeeper and SAP.
The Daily Telegraph recently adopted applications including
Gatekeeper Contract Lifecycle Management in 2023, Adobe Experience Manager in 2021 and Fadel PictureDesk in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Daily Telegraph’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Daily Telegraph’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Daily Telegraph technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.