London, SW1W 0DT,
United Kingdom
The Daily Telegraph Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by The Daily Telegraph and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1047 The Daily Telegraph employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Daily Telegraph has purchased the following applications: Google Cloud AutoML for ML and Data Science Platforms in 2018, Gatekeeper Contract Lifecycle Management for Contract Lifecycle Management in 2023, SAP Commerce Cloud (ex Hybris) for eCommerce in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Daily Telegraph is running and its propensity to invest more and deepen its relationship with Google , Gatekeeper , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Daily Telegraph revenues, which have grown to $305.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Daily Telegraph intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud AutoML | ML and Data Science Platforms | AI Development | n/a | 2018 | 2018 |
In 2018, The Daily Telegraph implemented Google Cloud AutoML to augment newsroom machine learning capabilities. The deployment positioned Google Cloud AutoML within its ML and Data Science Platforms stack to support editorial content classification and topic modeling, aligning machine learning with journalism workflows.
The implementation uses a hybrid architecture combining Google Cloud AutoML with the publisher's custom algorithms built on TensorFlow. Core functional capabilities include automated article classification, model training pipelines and entity extraction workflows, with outputs designed for editorial consumption. Journalists interact with the models and supply corrections, creating a feedback loop that refines model labels and training data over time.
Integration with TensorFlow is explicit, the two systems exchange model artifacts and classification outputs rather than attempting a fully bespoke stack. Operational scope is centered on editorial and journalism teams in the United Kingdom, where model outputs must reflect UK language and topical nuances. Models trained heavily on US centric inputs initially misinterpreted some content for a UK readership, prompting the publisher to build an internal knowledge graph of content topics to aid localization.
Governance and rollout emphasize iterative refinement and editorial stewardship rather than one time ultra custom development, the Telegraph resisted trying to do everything in an ultra custom manner from the start and instead used available tools and reformed them. The editorial feedback loop and emerging knowledge graph serve as governance artifacts, enabling model stewardship, taxonomy adjustments and ongoing training data curation led by newsroom teams.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Gatekeeper | Legacy | Gatekeeper Contract Lifecycle Management | Contract Lifecycle Management | Content Management | n/a | 2023 | 2023 |
In 2023 The Daily Telegraph deployed Gatekeeper Contract Lifecycle Management as a centralized Contract Lifecycle Management solution to establish a single repository for commercial agreements and to enable procurement-driven cost consolidation across the business. The deployment explicitly targeted Procurement and In-house Legal teams in the United Kingdom, with the goal of eliminating missed renewals and improving visibility into contract value and obligations.
The implementation configured Gatekeeper Contract Lifecycle Management to centralize contract metadata, support full text search and indexing, and surface obligation and value data to downstream users. Standard CLM capabilities were applied, including automated renewal alerts and configurable approval workflows, to create repeatable contracting processes and reduce manual tracking.
Operational coverage focused on cross-functional procurement and legal processes within the UK, enabling Procurement and In-house Legal teams to access a unified contract repository and to coordinate cost consolidation activities. The deployment emphasized contract lifecycle governance and consistent record keeping to support procurement negotiations and legal oversight.
Governance changes included centralizing contract ownership and instituting notification and review workflows, which directly supported the stated outcomes of reducing missed renewals to zero and improving time-to-insight for contract value and obligations. The narrative links The Daily Telegraph Gatekeeper Contract Lifecycle Management Contract Lifecycle Management deployment to strengthened contract governance and procurement-led cost control.
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Digital Asset Management | Content Management |
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2021 | 2021 |
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Digital Asset Management | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce | n/a | 2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Financial Consolidation and Close | EPM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2021 | 2021 |
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