The Economist
The Adelphi, 1-11 John Adam St,
London, WC2N 6HT,
United Kingdom
London, WC2N 6HT,
United Kingdom
44 20 7830-7000
Media
The Economist Technographics
The Economist Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Economist and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1360 The Economist employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Economist has purchased the following applications: Lake B2B for Account Based Marketing in 2017, Midjourney for AI Text to Image Generator in 2022, Conviva for Analytics and BI in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Economist is running and its propensity to invest more and deepen its relationship with Lake Group Media , Midjourney , Conviva or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Economist revenues, which have grown to $448.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Economist intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Economist Data, Technology Stack, and Enterprise Applications
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lake Group Media | Legacy | Lake B2B | Account Based Marketing | CRM | n/a | 2017 | 2017 |
In 2017, The Economist deployed Lake B2B to support Account Based Marketing across its commercial organization. The Economist is listed as a Lake B2B customer on the vendor website, indicating a formal adoption of the Lake B2B application for account-centered demand programs.
The Lake B2B implementation concentrated on core Account Based Marketing capabilities, including account selection and segmentation, contact enrichment and mapping, account engagement scoring, campaign orchestration, and campaign-level reporting dashboards. Configuration work focused on establishing account tiers, defining engagement triggers, and automating multi-step outreach workflows to coordinate targeted programs across channels.
Operational responsibility for Lake B2B centered on marketing, sales, and revenue operations, with governance aimed at aligning account ownership and standardizing targeting criteria and campaign playbooks. The deployment emphasized centralized account intelligence and orchestration to enable coordinated outreach and measurement at the account level, with Lake B2B serving as the application-layer hub for Account Based Marketing activities.
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Community Management | CRM |
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2017 | 2017 |
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Customer Data Platform | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2009 | 2009 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics, Data Management Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Sales Engagement | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2016 | 2016 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Midjourney | Legacy | Midjourney | AI Text to Image Generator | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, The Economist used Midjourney, an AI Text to Image Generator, to produce the artwork for its June 2022 magazine cover as part of its editorial and creative publishing workflow in the United Kingdom. The implementation focused on prompt-driven image generation within the Midjourney environment, applying iterative prompt refinement, style parameter tuning, and image variant and upscaling capabilities typical of AI Text to Image Generator applications to arrive at a publishable high-resolution cover image quickly.
Operationally the work was embedded in editorial design and creative publishing teams, with Midjourney outputs integrated into the magazine production pipeline and layout activities used to finalize the cover. The June 2022 use case produced a striking cover rapidly and sparked wide debate about AI-created art, artist rights, and editorial practice, driving internal and external discussion of governance, attribution, and editorial process changes for AI-generated creative content.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Conviva | Legacy | Conviva | Analytics and BI | Analytics and BI | n/a | 2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2002 | 2002 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2012 | 2012 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Survey and Questionnaire | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2023 | 2023 |
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Web Content Management | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2017 | 2017 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at The Economist
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by The Economist Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD The Economist Technographics
The Economist is a Media organization based in United Kingdom,
with around 1360 employees and annual revenues of $448.0 million.
The Economist operates a diverse technology stack with applications such as
Lake B2B, Midjourney and Conviva,
covering areas like Account Based Marketing, AI Text to Image Generator and Analytics and BI.
The Economist has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Lake Group Media, Midjourney and Conviva.
The Economist recently adopted applications including
Conviva in 2024, DocuSign eSignature in 2023 and Midjourney in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Economist’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Economist’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Economist technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.