The Economist Group
The Adelphi, 1-11 John Adam St,
London, WC2N 6HT,
United Kingdom
London, WC2N 6HT,
United Kingdom
44 20 7830-7000
Media
The Economist Group Technographics
The Economist Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Economist Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1575 The Economist Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Economist Group has purchased the following applications: Greenhouse ATS for Applicant Tracking System in 2022, Midjourney for AI Text to Image Generator in 2022, Conviva for Analytics and BI in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Economist Group is running and its propensity to invest more and deepen its relationship with Greenhouse , HiBob , Midjourney or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Economist Group revenues, which have grown to $488.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Economist Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Economist Group Tech Stack and Enterprise Applications
The Economist Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | iCIMS Recruit Applicant Tracking System | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
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Core HR | HCM |
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2023 | 2023 |
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Payroll | HCM |
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2023 | 2023 |
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The Economist Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Midjourney | Legacy | Midjourney | AI Text to Image Generator | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, The Economist used Midjourney, an AI Text to Image Generator, to produce the artwork for its June 2022 magazine cover as part of its editorial and creative publishing workflow in the United Kingdom. The implementation focused on prompt-driven image generation within the Midjourney environment, applying iterative prompt refinement, style parameter tuning, and image variant and upscaling capabilities typical of AI Text to Image Generator applications to arrive at a publishable high-resolution cover image quickly.
Operationally the work was embedded in editorial design and creative publishing teams, with Midjourney outputs integrated into the magazine production pipeline and layout activities used to finalize the cover. The June 2022 use case produced a striking cover rapidly and sparked wide debate about AI-created art, artist rights, and editorial practice, driving internal and external discussion of governance, attribution, and editorial process changes for AI-generated creative content.
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The Economist Group Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Conviva | Legacy | Conviva | Analytics and BI | Analytics and BI | n/a | 2024 | 2024 |
In 2024, The Economist implemented Conviva on its website, deploying Conviva as the primary Analytics and BI solution for monitoring digital video and audience telemetry. The deployment is scoped to The Economist web properties, instrumenting playback and session activity across the publisher's online content delivery surface.
Conviva was configured to capture real time telemetry and viewer engagement signals, providing playback analytics, quality of service monitoring, session level metrics, and content consumption reporting consistent with Analytics and BI capabilities. The implementation centers on client side instrumentation and server side ingestion to enable live analytics and event stream collection for digital media use cases.
Integration work focused on embedding Conviva into the website video delivery and analytics pipelines, routing telemetry to product and editorial analytics workflows and to operational teams responsible for streaming quality and ad delivery oversight. The deployment touches business functions including product, engineering, editorial analytics, and ad operations through shared telemetry and reporting.
Operational governance emphasizes data collection standards, consent aware tagging, and defined measurement workflows to support ongoing monitoring and alerting from Conviva. Configuration and rollout remained focused on web properties, aligning Conviva data models with The Economist analytics taxonomy and operational playbooks for streaming diagnostics.
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The Economist Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Survey and Questionnaire | Collaboration |
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2020 | 2020 |
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The Economist Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2023 | 2023 |
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Web Content Management | Content Management |
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2021 | 2021 |
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The Economist Group eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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eCommerce | eCommerce |
|
2017 | 2017 |
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The Economist Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Account Based Marketing | CRM |
|
2017 | 2017 |
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Community Management | CRM |
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2017 | 2017 |
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Customer Data Platform | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2009 | 2009 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics, Data Management Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Sales Engagement | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2016 | 2016 |
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The Economist Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Performance Management | ITSM |
|
2012 | 2012 |
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The Economist Group TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
|
2016 | 2016 |
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The Economist Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
|
2016 | 2016 |
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The Economist Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2002 | 2002 |
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Content Delivery Network | IaaS |
|
2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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The Economist Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Web Application Firewalls (WAF) | CyberSecurity |
|
2021 | 2021 |
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IT Decision Makers and Key Stakeholders at The Economist Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Product Manager, eCommerce | Manager | Finance | |
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Digital Innovation & Delivery Director | Director | IT | |
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Head of Product - Customer Journeys & Subscriptions | Director | Customer Service | |
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Salesforce Administrator 2 | Manager | Marketing | |
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Apps Being Evaluated by The Economist Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Economist Group IT executives and key decision makers. This section highlights The Economist Group's latest recorded technology evaluations, including Bloomberg Terminal for Investment Research and Market Intelligence on 2026-06-10, Tata Consultancy Services TAP for Procure to Pay on 2026-03-16, and Canvas LMS for Learning and Development on 2025-08-20. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Economist Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-06-10 | The Economist Group | Evaluated | Bloomberg | Bloomberg Terminal | Investment Research and Market Intelligence | Investment Management |
| 2026-03-16 | The Economist Group | Evaluated | Tata Consultancy Services | Tata Consultancy Services TAP | Procure to Pay | Procurement |
| 2025-08-20 | The Economist Group | Evaluated | Instructure | Canvas LMS | Learning and Development | HCM |
| 2025-07-17 | The Economist Group | Evaluated |
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Web Content Management | Content Management |
| 2025-06-04 | The Economist Group | Evaluated |
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Retail Management | ERP Services and Operations |
FAQ - APPS RUN THE WORLD The Economist Group Technographics
The Economist Group is a Media organization based in United Kingdom,
with around 1575 employees and annual revenues of $488.0 million.
The Economist Group operates a diverse technology stack with applications such as
Greenhouse ATS, Midjourney and Conviva,
covering areas like Applicant Tracking System, AI Text to Image Generator and Analytics and BI.
The Economist Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Greenhouse, Midjourney and Conviva.
The Economist Group recently adopted applications including
Conviva in 2024, HiBob HR in 2023 and HiBob Payroll in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Economist Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Economist Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Economist Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.