The Economist
The Adelphi, 1-11 John Adam St,
London, WC2N 6HT,
United Kingdom
London, WC2N 6HT,
United Kingdom
44 20 7830-7000
Media
The Economist Technographics
The Economist Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Economist and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1360 The Economist employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Economist has purchased the following applications: Midjourney for AI Text to Image Generator in 2022, Conviva for Analytics and BI in 2024, Cisco Webex Meetings for Audio Video and Web Conferencing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Economist is running and its propensity to invest more and deepen its relationship with Midjourney , Conviva , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Economist revenues, which have grown to $448.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Economist intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Economist Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Midjourney | Legacy | Midjourney | AI Text to Image Generator | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, The Economist used Midjourney, an AI Text to Image Generator, to produce the artwork for its June 2022 magazine cover as part of its editorial and creative publishing workflow in the United Kingdom. The implementation focused on prompt-driven image generation within the Midjourney environment, applying iterative prompt refinement, style parameter tuning, and image variant and upscaling capabilities typical of AI Text to Image Generator applications to arrive at a publishable high-resolution cover image quickly.
Operationally the work was embedded in editorial design and creative publishing teams, with Midjourney outputs integrated into the magazine production pipeline and layout activities used to finalize the cover. The June 2022 use case produced a striking cover rapidly and sparked wide debate about AI-created art, artist rights, and editorial practice, driving internal and external discussion of governance, attribution, and editorial process changes for AI-generated creative content.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Conviva | Legacy | Conviva | Analytics and BI | Analytics and BI | n/a | 2024 | 2024 |
In 2024, The Economist implemented Conviva on its website, deploying Conviva as the primary Analytics and BI solution for monitoring digital video and audience telemetry. The deployment is scoped to The Economist web properties, instrumenting playback and session activity across the publisher's online content delivery surface.
Conviva was configured to capture real time telemetry and viewer engagement signals, providing playback analytics, quality of service monitoring, session level metrics, and content consumption reporting consistent with Analytics and BI capabilities. The implementation centers on client side instrumentation and server side ingestion to enable live analytics and event stream collection for digital media use cases.
Integration work focused on embedding Conviva into the website video delivery and analytics pipelines, routing telemetry to product and editorial analytics workflows and to operational teams responsible for streaming quality and ad delivery oversight. The deployment touches business functions including product, engineering, editorial analytics, and ad operations through shared telemetry and reporting.
Operational governance emphasizes data collection standards, consent aware tagging, and defined measurement workflows to support ongoing monitoring and alerting from Conviva. Configuration and rollout remained focused on web properties, aligning Conviva data models with The Economist analytics taxonomy and operational playbooks for streaming diagnostics.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, The Economist deployed Cisco Webex Meetings under its Audio Video and Web Conferencing footprint, using Cisco Webex Meetings on their website to surface live meeting links and host embedded audio video sessions. The Economist Cisco Webex Meetings Audio Video and Web Conferencing supports both internal collaboration and externally facing sessions tied to the publisher website.
The implementation leverages Cisco Webex Meetings as a cloud delivered conferencing platform with standard meeting capabilities, including scheduled and ad hoc meetings, video and audio conferencing, screen sharing, participant management, and recording. Cisco Webex Meetings is surfaced directly on the site to enable live interactions with audiences and to provide access points for remote contributors.
Operational scope centers on editorial collaboration, event and audience engagement workflows, and corporate communications, enabling remote interviews, editorial meetings, and public sessions published through the website. Governance emphasis aligns with conferencing best practices, focusing on meeting controls, participant moderation, access provisioning through web surfaced links, and recording retention policies to support consistent operational use.
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Collaboration | Collaboration |
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2018 | 2018 |
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Survey and Questionnaire | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2023 | 2023 |
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Web Content Management | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2017 | 2017 |
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Community Management | CRM |
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2017 | 2017 |
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Customer Data Platform | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2009 | 2009 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics, Data Management Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Sales Engagement | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2012 | 2012 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2002 | 2002 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at The Economist
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by The Economist Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Economist IT executives and key decision makers. This section highlights The Economist's latest recorded technology evaluations, including Tata Consultancy Services TAP for Procure to Pay on 2026-03-16, Canvas LMS for Learning and Development on 2025-08-20, and Arc XP Content Suite for Web Content Management on 2025-07-17. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Economist digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD The Economist Technographics
The Economist is a Media organization based in United Kingdom,
with around 1360 employees and annual revenues of $448.0 million.
The Economist operates a diverse technology stack with applications such as
Midjourney, Conviva and Cisco Webex Meetings,
covering areas like AI Text to Image Generator, Analytics and BI and Audio Video and Web Conferencing.
The Economist has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Midjourney, Conviva and Cisco Systems.
The Economist recently adopted applications including
Conviva in 2024, DocuSign eSignature in 2023 and Midjourney in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Economist’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Economist’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Economist technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.