Virginia Beach, 23451, VA,
United States
The Fascination Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by The Fascination and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 The Fascination employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Fascination has purchased the following applications: Amazon Pay for Payment Processing in 2021, Reamaze Live Chat for Chatbots and Conversational AI in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Fascination is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Apple , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Fascination revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Fascination intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP Financial Management | n/a | 2021 | 2021 |
In 2021, The Fascination deployed Amazon Pay on its public e-commerce site. The Fascination implemented Amazon Pay, a Payment Processing capability, to handle online checkout payments and to provide account-based buyer authentication through Amazon Pay, with Vendor Amazon Web Services (AWS) listed for the deployment.
The implementation integrates Amazon Pay into the website checkout flow using client-side payment widgets and hosted payment flows, while server-side order capture handles authorization and settlement. Functional capabilities implemented align with Payment Processing workflows, including tokenized payment data storage, buyer authentication and wallet-based checkout, and merchant-side order reconciliation and payment reporting. Operational ownership is centered on e-commerce and finance teams, and the rollout required updates to checkout UI and order-to-cash reconciliation processes to accommodate Amazon Pay payments.
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Payment Processing | ERP Financial Management |
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2022 | 2022 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | Reamaze Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, The Fascination implemented Reamaze Live Chat as its Chatbots and Conversational AI solution on its e-commerce website. The deployment embedded the Reamaze Live Chat widget into the storefront to capture browsing and pre-purchase inquiries, provide live agent sessions, and surface canned replies for common retail questions.
Configuration emphasized typical Chatbots and Conversational AI capabilities, including chat widget behavior, canned responses and macros, conversation history and shared inbox workflows, plus simple automation for initial auto-replies and routing to designated staff. Operational scope covered customer service and order support functions for the small retail team, centralizing messaging so responses and escalation rules could be standardized. Governance focused on role based access for customer support staff and defined templates for common queries to ensure consistent handling through the Reamaze Live Chat interface.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, The Fascination implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The small United States retail company with roughly 30 employees provisioned Google Workspace (Formerly Google G-Suite) to centralize corporate email, calendar scheduling, and cloud document collaboration across merchandising, sales, and customer service functions. The implementation positions Google Workspace as the core Collaboration toolset for internal communications and content creation.
Deployment leveraged the Google Workspace admin console for user account provisioning, domain management, shared drives, and group-based access controls, with standard Collaboration modules such as Gmail, Calendar, Drive, Docs, Sheets, Slides, and Meet supporting day-to-day retail workflows. Governance concentrated on administrator-managed account and permission models, data retention settings, and basic mobile device management to secure employee access. Operational scope centered on internal teams supporting retail operations, merchandising, and customer engagement.
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Survey and Questionnaire | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2022 | 2022 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2021 | 2021 |
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Shipping Management | eCommerce |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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PR and Media Communication | CRM |
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2021 | 2021 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supplier Relationship Management | Procurement |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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