The FruitGuys
490 Eccles Avenue,
San Francisco, 94080, CA,
United States
San Francisco, 94080, CA,
United States
1 650-246-1200
Consumer Packaged Goods
The FruitGuys Technographics
The FruitGuys Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The FruitGuys and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 The FruitGuys employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The FruitGuys has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2016, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Route4Me for Transportation Management, Fleet Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The FruitGuys is running and its propensity to invest more and deepen its relationship with Oracle , Google , Route4Me or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The FruitGuys revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The FruitGuys intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The FruitGuys Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2016 | 2016 |
In 2016, The FruitGuys implemented Oracle NetSuite ERP as an ERP Financial application to centralize financial and operational reporting across the business. The deployment emphasized structured reporting and saved search capabilities to deliver consistent transactional visibility for finance and operations functions.
Oracle NetSuite ERP was configured to support Accounting, Production, Operations, and Food Safety business functions, with NetSuite Reports and Saved Searches created and maintained for each department. Those reports and saved searches were used to surface accounting transactions, inventory and production records, and operational data within the ERP, providing role based views, scheduled reports, and ad hoc query capability for departmental users.
Ongoing administration focused on creation and maintenance of NetSuite Reports and Saved Searches, with governance around report access and auditability to align reporting artifacts with departmental workflows. The configuration work linked Oracle NetSuite ERP reporting to operational processes in Production, Operations, and Food Safety while sustaining routine accounting and financial reporting needs.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, The FruitGuys deployed Google Workspace (Formerly Google G-Suite) as their primary Collaboration platform. The implementation standardized corporate email and productivity tooling across the 100 employee consumer packaged goods company, and the presence of Google Workspace (Formerly Google G-Suite) is surfaced in site facing contact and communication points.
The deployment emphasized core Google Workspace capabilities including Gmail for email, Calendar for scheduling, Google Drive and Shared Drives for document storage, and Docs, Sheets and Slides for real time document collaboration. Administrative controls were centralized in the Google Workspace Admin console for user provisioning, group management and access policy enforcement, with device management and role based access applied to protect corporate data. Operational coverage included core business functions such as operations, customer service and marketing, where the platform provides day to day collaboration, scheduling and document workflows.
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Route4Me | Legacy | Route4Me | Transportation Management, Fleet Management | SCM | n/a | 2023 | 2023 |
In 2023, The FruitGuys deployed Route4Me to optimize last mile produce delivery and partner carrier workflows across the United States. The implementation targeted Transportation Management,Fleet Management use cases, focusing on time window planning and real time proof of delivery to strengthen customer service operations.
Route4Me was configured to deliver centralized route optimization and scheduling, with explicit support for time window planning and mobile proof of delivery for drivers. The deployment included planner workbench capabilities for automated dispatch and route consolidation to increase stops per route and reduce manual planning effort. Route4Me routing logic and scheduling automation were emphasized to manage perishable goods constraints and customer delivery windows.
Operational coverage extended to a nationwide network of 11 facilities, with the solution orchestrating US last mile delivery flows and coordinating partner carriers and driver mobile workflows. Integrations were implemented at the operational interface level to capture real time proof of delivery events and surface delivery status for customer service teams. The rollout focused on day to day planner operations and carrier coordination rather than back office ERP changes.
Governance centered on centralized route planning and staged facility rollouts to align planners and customer service with the new routing cadence. The implementation saved planners approximately 2 hours per day and enabled approximately 25 percent more stops per route while improving visibility and on time performance for the companys nationwide delivery network.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at The FruitGuys
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by The FruitGuys Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD The FruitGuys Technographics
The FruitGuys is a Consumer Packaged Goods organization based in United States,
with around 100 employees and annual revenues of $10.0 million.
The FruitGuys operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Google Workspace (Formerly Google G-Suite) and Route4Me,
covering areas like ERP Financial, Collaboration and Transportation Management, Fleet Management.
The FruitGuys has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Google and Route4Me.
The FruitGuys recently adopted applications including
Route4Me in 2023, Zoominfo Platform in 2021 and MailChannels in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The FruitGuys’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The FruitGuys’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The FruitGuys technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.