The Grout Guy
2/15 Profit Pass, Wangara,
Perth, 6065, WA,
Australia
Perth, 6065, WA,
Australia
61 13 0084-4897
Communications
The Grout Guy Technographics
The Grout Guy Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Grout Guy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 The Grout Guy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Grout Guy has purchased the following applications: Visa Authorize.Net for Payment Processing in 2019, Aircall AI Voice Agent for Chatbots and Conversational AI in 2025, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Grout Guy is running and its propensity to invest more and deepen its relationship with Visa , PayPal , Stripe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Grout Guy revenues, which have grown to $22.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Grout Guy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Grout Guy Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visa | Legacy | Visa Authorize.Net | Payment Processing | ERP Financial Management | n/a | 2019 | 2019 |
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Payment Processing | ERP Financial Management |
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2019 | 2019 |
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
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Payment Processing | ERP Financial Management |
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2024 | 2024 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aircall | Legacy | Aircall AI Voice Agent | Chatbots and Conversational AI | AI-Powered Application | n/a | 2025 | 2025 |
In 2025 The Grout Guy implemented Aircall AI Voice Agent, Apps Category . The deployment began as a targeted experiment by a two person tech team at the Perth headquarters, addressing a national inbound volume of between 5,000 and 10,000 calls per week from a field force of more than 100 technicians across Australia, Region APAC. The initial rollout used a single phone line to validate voice driven handling of routine queries, appointment rescheduling, and basic customer information capture before broader adoption across support and sales channels.
Configuration work focused on conversational routing, structured data capture, and branded voice persona management. The Grout Guy configured Aircall AI Voice Agent to capture appointment details and customer information as structured responses, to offer callers a choice between waiting for a human or speaking with the agent, and to present regionally appropriate Australian accents and local numbers for familiarity. Each agent was personalized with a unique name and scripted mannerisms to align with brand tone, and the team iterated agent behavior based on caller feedback and queue analytics.
Integration was centered on the Aircall Salesforce integration, Aircall AI Voice Agent logging structured notes and caller context directly into Salesforce to provide immediate context for follow up by human agents. Operational coverage extended to the national head office, frontline support and Customer Success, and the sales team, with use cases including after hours handling and missed call capture. The implementation included escalation workflows so the agent could ensure seamless transfer to human staff when needed, and the team plans to enable the platform transfer to human agent capability next.
Governance and rollout emphasized iterative deployment and transparency with staff, the company framing the AI as an enablement tool rather than a replacement. The Grout Guy documented conversational flows, established agent naming and persona guidelines to protect brand voice, and phased adoption to manage change across support and sales functions. Explicit outcomes reported by the company include improved missed call handling, automated logging of caller context into Salesforce, and positive internal feedback, while leadership addressed staff concerns about automation by clarifying purpose and scope.
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Chatbots and Conversational AI | AI-Powered Application |
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2015 | 2015 |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Chatbots and Conversational AI | AI-Powered Application |
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2013 | 2013 |
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Chatbots and Conversational AI | AI-Powered Application |
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2023 | 2023 |
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Chatbots and Conversational AI | AI-Powered Application |
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2025 | 2025 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2020 | 2020 |
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Video Editing | Content Management |
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2025 | 2025 |
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Web Content Management | Content Management |
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2013 | 2013 |
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Web Content Management | Content Management |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Analytics, Campaign Management | CRM |
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2023 | 2023 |
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Marketing Analytics, Sales Analytics, Customer Support | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2015 | 2015 |
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Tag Management | CRM |
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2016 | 2016 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2017 | 2017 |
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Apps Development | PaaS |
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2020 | 2020 |
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Apps Development | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Domain Name System (DNS) | IaaS |
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2018 | 2018 |
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Network Management and Monitoring | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2020 | 2020 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2013 | 2013 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2021 | 2021 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at The Grout Guy
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by The Grout Guy Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD The Grout Guy Technographics
The Grout Guy is a Communications organization based in Australia,
with around 100 employees and annual revenues of $22.0 million.
The Grout Guy operates a diverse technology stack with applications such as
Visa Authorize.Net, Aircall AI Voice Agent and Google Workspace (Formerly Google G-Suite),
covering areas like Payment Processing, Chatbots and Conversational AI and Collaboration.
The Grout Guy has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Visa, Aircall and Google.
The Grout Guy recently adopted applications including
Aircall AI Voice Agent in 2025, Landbot in 2025 and Vimeo Online Video Editor in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Grout Guy’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Grout Guy’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Grout Guy technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.