Atlanta, 30339, GA,
United States
The Hallmark Companies Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by The Hallmark Companies and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 The Hallmark Companies employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Hallmark Companies has purchased the following applications: Yardi Aspire for Learning and Development in 2022, Yardi Voyager for Real Estate Property Management in 2022, Microsoft 365 for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Hallmark Companies is running and its propensity to invest more and deepen its relationship with Yardi , Microsoft , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Hallmark Companies revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Hallmark Companies intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Yardi | Legacy | Yardi Aspire | Learning and Development | HCM | n/a | 2022 | 2022 |
In 2022, The Hallmark Companies deployed Yardi Aspire as its Learning and Development platform. The Yardi Aspire implementation focused on course and training workflows supporting property set up, compliance subjects including LIHTC, RD, HUD and HOME limited, and product-specific curricula for Market, Rent Cafe and Vendor Cafe. The deployment was configured to support end user training and ongoing implementation and support across property operations and corporate staff within the 50-employee organization.
Operational integration included links with Yardi Voyager, Yardi Elevate and Client Central to deliver role-aligned learning paths, while support processes were connected to Zendesk for ticketing, Outlook for notifications and remote assist tools for guided sessions. A Software Support Specialist led implementation and end user training, provisioning content, coordinating property setup activities and operating governance workflows for training requests and incident escalation. The Hallmark Companies centralized Learning and Development through Yardi Aspire to align training materials with business functions in property management, leasing operations and vendor coordination.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Yardi | Legacy | Yardi Voyager | Real Estate Property Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, The Hallmark Companies implemented Yardi Voyager as its Real Estate Property Management platform. The initial implementation emphasized property setup and centralized operational control for the company’s portfolio, led through an internal Software Support Specialist role responsible for implementation and ongoing support and training.
Yardi Voyager was configured with a broad set of vendor-provided modules, including Yardi Elevate and Yardi Aspire for operational workflows and product ecosystem integration, Client Central for owner and client reporting, Rent Cafe for resident self service, Vendor Cafe for vendor interactions, and Market for listing and marketing coordination. The deployment also enabled compliance and funding modules for LIHTC, RD, HUD, and limited HOME support to address affordable housing program requirements.
Operational integrations were explicitly implemented with Zendesk for ticketing based end user support, Outlook for email workflow and communications, and remote assist tools for hands on troubleshooting and training. The configuration supports property level staff, resident services, vendor management, and compliance teams through tenant portals and vendor portals, along with centralized reporting via Client Central.
Governance and operationalization centered on structured end user support and training, using Zendesk driven ticket workflows and remote assist for escalation and knowledge transfer. Yardi Voyager continues to serve as the core Real Estate Property Management system for property operations and compliance activities at The Hallmark Companies.
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Revenue Cycle Management | ERP Services and Operations |
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2022 | 2022 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019 The Hallmark Companies implemented Microsoft 365 to provide core Collaboration capabilities across the organization, including public-facing email routed via Office 365 Mail on their website. The Hallmark Companies implemented Microsoft 365 in 2019 to centralize corporate communication and document workflows under a single Microsoft 365 tenant for the firm’s approximately 50 employees.
Deployment focused on cloud-hosted mail and productivity services, delivering email, calendaring, document collaboration and file sharing as primary Collaboration functionality. Implementation scope covered company-wide user accounts and administrative controls, with the website configured to route contact and notification traffic through Office 365 Mail. Governance centered on tenant-level administration and account provisioning to support standard collaboration workflows across departments, while operational coverage remained focused on the United States-based corporate and project teams.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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