The House of Marketing
The House of Marketing Technographics
The House of Marketing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The House of Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 The House of Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The House of Marketing has purchased the following applications: Teamtailor ATS for Recruiting, Applicant Tracking System in 2022, Hubspot Live Chat for Chatbots and Conversational AI in 2022, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The House of Marketing is running and its propensity to invest more and deepen its relationship with Teamtailor , HubSpot , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The House of Marketing revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The House of Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The House of Marketing Tech Stack and Enterprise Applications
The House of Marketing HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, The House of Marketing implemented Teamtailor ATS on its public careers site. The House of Marketing uses Teamtailor ATS, a Recruiting,Applicant Tracking System, to present live job listings on careers.thom.eu and to capture candidate applications directly through the corporate careers experience, centralizing initial candidate intake for HR.
The deployment emphasizes careers site embedding, job posting management, configurable candidate pipelines, and automated application capture, consistent with Recruiting,Applicant Tracking System functionality. Teamtailor ATS is configured to support role templates, staged interview workflows, candidate status tracking, and branded candidate communication, aligning system workflows with professional services hiring profiles and the companys HR recruitment processes.
Operational ownership sits with HR and hiring managers who use the Teamtailor ATS instance to manage requisitions, review applicants, and coordinate interview stages across departments. The implementation is directly integrated into the public website, enabling end to end applicant flow from job discovery to application intake through Teamtailor ATS, while governance centers on defined applicant workflows and hiring manager responsibilities within the HR function.
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The House of Marketing AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022 The House of Marketing implemented Hubspot Live Chat on its public website and categorized the deployment under Chatbots and Conversational AI to capture visitor interactions directly in the vendor platform. The House of Marketing configured Hubspot Live Chat as an on-site conversational layer to surface visitor intent, initiate qualified dialogues, and record engagement signals for downstream processing.
Hubspot Live Chat was deployed as an embedded web chat widget with structured chat flows, pre-chat contact capture forms, canned responses, and routing rules. Conversation transcripts and chat activity were mapped into HubSpot contact records and activity timelines to preserve context across follow up interactions and to centralize conversational history within the HubSpot platform.
Architecturally the solution uses HubSpot hosted chat services with a client-side script included across primary site pages, and inbound conversations delivered to a shared team inbox for triage. Operational ownership and governance were shifted to marketing and sales teams, with inbox workflows and response playbooks instituted to standardize routing and handoff between marketing, sales, and customer engagement functions.
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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The House of Marketing Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, The House of Marketing implemented Microsoft 365 to establish an enterprise Collaboration platform across its organization. The House of Marketing implemented Microsoft 365 in 2015 for Collaboration to support internal productivity, knowledge management, and client-facing communications at the Belgium-based professional services firm with 150 employees, and their public website references the use of Microsoft 365.
The Microsoft 365 deployment centers on standard Collaboration capabilities, including hosted email and calendaring, SharePoint-based document libraries and intranet content, OneDrive file synchronization, Microsoft Teams for synchronous communication, and Office desktop and web productivity applications. Governance and operational control are aligned to tenant-level administration and user identity management, enabling company-wide access controls and content lifecycle workflows for marketing, consulting, and client engagement teams.
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Collaboration | Collaboration |
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2018 | 2018 |
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The House of Marketing Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2017 | 2017 |
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The House of Marketing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2022 | 2022 |
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CRM | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2018 | 2018 |
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The House of Marketing PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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The House of Marketing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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The House of Marketing CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at The House of Marketing
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by The House of Marketing Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The House of Marketing IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The House of Marketing digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD The House of Marketing Technographics
The House of Marketing is a Professional Services organization based in Belgium,
with around 150 employees and annual revenues of $20.0 million.
The House of Marketing operates a diverse technology stack with applications such as
Teamtailor ATS, Hubspot Live Chat and Microsoft 365,
covering areas like Recruiting, Applicant Tracking System, Chatbots and Conversational AI and Collaboration.
The House of Marketing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Teamtailor, HubSpot and Microsoft.
The House of Marketing recently adopted applications including
GTT Communications Hybrid Cloud in 2024, Teamtailor ATS in 2022 and Hubspot Live Chat in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The House of Marketing’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The House of Marketing’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The House of Marketing technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.