The Information Lab
1st Floor 25 Watling Street,
London, EC4M 9BR,
United Kingdom
London, EC4M 9BR,
United Kingdom
44 84 5388-8289
Professional Services
The Information Lab Technographics
The Information Lab Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Information Lab and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 The Information Lab employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Information Lab has purchased the following applications: Tableau for Analytics and BI in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, FreshDesk Customer Support for Customer Support in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Information Lab is running and its propensity to invest more and deepen its relationship with Tableau Software , Google , Freshworks or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Information Lab revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Information Lab intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Information Lab Tech Stack and Enterprise Applications
The Information Lab Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tableau Software | Legacy | Tableau | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
In 2021, The Information Lab implemented Tableau as a public facing analytics layer on its corporate website. Tableau is used as an Analytics and BI solution to publish interactive dashboards and visualizations that support client engagement and prospect education.
The deployment focuses on embedding Tableau visualizations directly into site pages using Tableau web embedding capabilities, providing interactive charts, filters, and parameter controls to external users. Functional capabilities implemented include dashboard publishing, interactive visualization, and on demand report consumption for visitors and clients, aligned with typical Analytics and BI workflows.
Operational scope is explicitly the company website, supporting marketing, sales enablement, and thought leadership content rather than internal operational systems. Governance and content workflows were adapted to manage dashboard publication cadence and editorial review, integrating analytics content management into the existing website editorial process.
|
The Information Lab Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, The Information Lab deployed Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The cloud hosted SaaS deployment centralized productivity and collaboration for the 350 employee professional services firm operating in the United Kingdom, and the use of Google Workspace is referenced on the company website. This deployment established a single domain and account provisioning model for staff and contractors to standardize email and identity.
The implementation used Google Workspace core applications including Gmail, Google Calendar, Google Drive, Google Docs, Sheets, Slides and Google Meet to support email, calendaring, document collaboration, content storage and virtual meetings across consulting and analytics functions. Administration was executed through the Google Admin console with organizational units, delegated admin roles and common provisioning workflows, and standard security controls such as two step verification and device management were applied to govern access and compliance. Operational scope emphasized business functions for client delivery, internal collaboration and knowledge management.
|
The Information Lab CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | FreshDesk Customer Support | Customer Support | CRM | n/a | 2014 | 2014 |
In 2014, The Information Lab implemented FreshDesk Customer Support. The deployment used a cloud hosted, website embedded FreshDesk Customer Support instance to centralize inbound customer inquiries from the company website, creating a unified ticket intake point and persistent case records for client communication. The architecture emphasized a SaaS delivery model and web based workflows to route issues to internal support teams and maintain audit trails of customer interactions.
The implementation aligned with standard Customer Support capabilities, including ticket management, a knowledge base for self service, automated routing and SLA management, plus reporting and analytics for operational oversight. Operational coverage targeted customer service and professional services functions, with governance concentrated on ticket routing rules, escalation workflows and SLA policies to standardize response handling on the website.
|
|
|
|
|
Marketing Automation | CRM |
|
2011 | 2011 |
|
The Information Lab ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2015 | 2015 |
|
|
|
|
|
Application Performance Management | ITSM |
|
2017 | 2017 |
|
The Information Lab IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at The Information Lab
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by The Information Lab Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Information Lab IT executives and key decision makers. This section highlights The Information Lab's latest recorded technology evaluations, including Fivetran for Extract, Transform, and Load (ETL) on 2026-04-29. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Information Lab digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-04-29 | The Information Lab | Evaluated | Fivetran | Fivetran | Extract, Transform, and Load (ETL) | PaaS |
FAQ - APPS RUN THE WORLD The Information Lab Technographics
The Information Lab is a Professional Services organization based in United Kingdom,
with around 350 employees and annual revenues of $40.0 million.
The Information Lab operates a diverse technology stack with applications such as
Tableau, Google Workspace (Formerly Google G-Suite) and FreshDesk Customer Support,
covering areas like Analytics and BI, Collaboration and Customer Support.
The Information Lab has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tableau Software, Google and Freshworks.
The Information Lab recently adopted applications including
Tableau in 2021, Fastly in 2021 and New Relic APM in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Information Lab’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Information Lab’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Information Lab technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.