Scottsdale, 85250, AZ,
United States
The Lavidge Company Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by The Lavidge Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 The Lavidge Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Lavidge Company has purchased the following applications: Workamajig BI for Analytics and BI in 2003, Microsoft 365 for Collaboration in 2015, Goolara Email Marketing Automation for Marketing Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Lavidge Company is running and its propensity to invest more and deepen its relationship with Workamajig , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Lavidge Company revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Lavidge Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workamajig | Legacy | Workamajig BI | Analytics and BI | Analytics and BI | n/a | 2003 | 2003 |
In 2003, The Lavidge Company implemented Workamajig BI to centralize finance and accounting visibility across its Phoenix based agency operations. Workamajig BI, deployed as the Analytics and BI component of the agency's Workamajig instance, provided automated reporting and financial dashboards that consolidated project, revenue, and cost data.
Configuration emphasized a BI reporting module and dashboard layer for month to month financial accuracy, with scheduled reports and role based access for finance, account service leads, and executive stakeholders. The implementation leveraged the internal Workamajig data model to reconcile time, billing, and expense records with general ledger postings, enabling closer alignment of project performance and accounting close workflows. Analysts configured report templates and visualizations to support standard monthly close cycles and ad hoc agency profitability analysis.
Operational coverage remained focused on Phoenix based agency operations and core business functions in finance and accounting, with centralized reporting ownership in the finance team and iterative rollout to agency leadership. The case study reports that use of Workamajig reporting supported scaling from roughly $2M to $40M in revenue and improved month to month financial accuracy. Workamajig BI was the application used to deliver these Analytics and BI capabilities.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Goolara | Legacy | Goolara Email Marketing Automation | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017, The Lavidge Company implemented Goolara Email Marketing Automation. The Lavidge Company deployed Goolara Email Marketing Automation as its Marketing Automation solution to manage website-driven email programs and client communications for the small professional services firm.
The implementation focused on core email marketing capabilities common to the Marketing Automation category, including template design, audience segmentation, list management, campaign scheduling, triggered sends, and basic campaign analytics. Goolara Email Marketing Automation was configured to support reusable HTML templates and segmentation rules to enable targeted messaging for service lines and prospect cohorts.
Operationally the system was embedded on The Lavidge Company website to capture leads and execute outbound email campaigns, with ownership assigned to the internal marketing team. Governance changes centered on instituting campaign approval workflows, standardized template controls, and regular list hygiene practices to maintain delivery and compliance for ongoing program management.
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Tag Management | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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