Memphis, 38118, TN,
United States
The Lilly Company Inc. Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by The Lilly Company Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 230 The Lilly Company Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Lilly Company Inc. has purchased the following applications: Aptean EquipSoft ERP for Dealership Management in 2015, Microsoft 365 for Collaboration in 2018, Hubspot CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Lilly Company Inc. is running and its propensity to invest more and deepen its relationship with Aptean , Microsoft , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Lilly Company Inc. revenues, which have grown to $22.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Lilly Company Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aptean | Legacy | Aptean EquipSoft ERP | Dealership Management | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015 The Lilly Company Inc. implemented Aptean EquipSoft ERP to consolidate equipment dealer operations under a single application. The Lilly Company is listed among Aptean EquipSoft ERP customers across North America, and the implementation used Aptean EquipSoft ERP, Apps Category .
The deployment focused on core equipment dealer capabilities common to the ERP category, including inventory management for parts and equipment, sales order processing, service management and scheduling, and financial transaction handling. Configuration work emphasized master data for SKUs and asset records, itemized parts management, and service job lifecycle workflows to align warehouse and field service operations with back office accounting.
Operational coverage centered on business functions for parts, service, sales and finance within The Lilly Company Inc. Governance included standardizing parts and service processes and role based access for operations and accounting teams, with a staged adoption approach across functional groups. The narrative reflects an equipment dealer ERP implementation pattern consistent with Aptean EquipSoft ERP deployments in similarly sized distributors and dealers.
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Dealership Management | ERP Services and Operations |
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2013 | 2013 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, The Lilly Company Inc. deployed Microsoft 365 to address Collaboration across its United States operations. The deployment established Microsoft 365 as the primary collaboration and productivity backbone for corporate communication and document workflows.
The Microsoft 365 implementation provisioned Exchange Online for corporate email, SharePoint and OneDrive for centralized document management and content sharing, and Microsoft Teams for real time collaboration and meetings. Their public website uses Office 365 Mail, indicating Exchange Online is integrated with external contact flows and inbound email handling on the corporate web presence.
Governance centered on centralized identity and access control using Azure Active Directory based single sign on and role based permissions to SharePoint sites and Teams channels, aligning collaboration controls with departmental workflows across sales, operations and service functions. The rollout covered the company wide user base of 230 employees in the United States, standardizing external email routing to Office 365 Mail and unifying productivity tooling under Microsoft 365.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2020 | 2020 |
In 2020, The Lilly Company Inc. implemented Hubspot CRM to centralize customer interactions and capture website-driven leads for its retail operations. The deployment targeted the companys sales and marketing functions, aligning inbound lead capture with a single contact repository to support ongoing customer engagement.
Hubspot CRM was configured with core CRM modules including contact and company records, deal pipeline management, web form and tracking instrumentation, and basic marketing automation workflows. Configuration emphasized structured deal stages and contact enrichment from website submissions, with email tracking and activity logging used to maintain a persistent interaction history for each account.
The implementation integrated Hubspot CRM directly on the company website to capture forms and inbound inquiries, feeding captured leads into the CRM for assignment and pipeline progression. Operational coverage focused on sales and marketing teams, with the CRM serving as the primary system for lead qualification, handoff, and sales activity tracking.
Governance changes included standardizing lead routing rules, defining pipeline stage ownership, and instituting CRM data hygiene processes to keep contact records synchronized with web-sourced inputs. Hubspot CRM is documented as the central platform for customer record management and web-to-CRM orchestration for The Lilly Company Inc.
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Marketing Automation | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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