Chantilly, 20151, VA,
United States
The Long & Foster Companies, Inc. Technographics
The Long & Foster Companies, Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Long & Foster Companies, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11500 The Long & Foster Companies, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Long & Foster Companies, Inc. has purchased the following applications: Microsoft Dynamics GP for ERP Financial in 2011, Propertyware for Real Estate Property Management in 2016, GumGum for Artificial Intelligence Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Long & Foster Companies, Inc. is running and its propensity to invest more and deepen its relationship with Microsoft , RealPage , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Long & Foster Companies, Inc. revenues, which have grown to $3.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Long & Foster Companies, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Long & Foster Companies, Inc. Tech Stack and Enterprise Applications
The Long & Foster Companies, Inc. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics GP | ERP Financial | ERP | n/a | 2011 | 2011 |
In 2011, The Long & Foster Companies, Inc. implemented Microsoft Dynamics GP as its ERP Financial platform. Microsoft Dynamics GP was provisioned to centralize core finance and accounting processes, including general ledger, accounts payable, accounts receivable, cash management, and financial reporting. The implementation focused on configuring Dynamics GP financial modules and native process controls to support period end close procedures and transaction posting governance.
Deployment followed a server hosted database architecture typical of Microsoft Dynamics GP installations of that era, with application configuration tuned for corporate accounting standards. Operational scope targeted finance and accounting teams across the organization, and the project established standardized chart of accounts, month end closing workflows, and role based security to enforce segregation of duties and audit controls. Microsoft Dynamics GP is referenced as the primary ERP Financial system supporting the companys core financial operations.
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The Long & Foster Companies, Inc. ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| RealPage | Legacy | Propertyware | Real Estate Property Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, The Long & Foster Companies, Inc. implemented Propertyware, a Real Estate Property Management application. Propertyware was deployed on the company website to surface property management functionality to agents, tenants, and prospective renters and to connect externally facing listings with back-office workflows.
The deployment leveraged Propertyware as a cloud-hosted SaaS platform and aligned with common Real Estate Property Management capabilities, including centralized property records, lease and rent administration, and tenant self-service portals. Propertyware is explicitly referenced on the public site, indicating a direct operational link between the web presence and property operations.
Implementation emphasis centered on property management and leasing business functions within The Long & Foster Companies, Inc., with governance organized around web-facing workflows and operational ownership by property management teams. Rollout and configuration focused on enabling online access for customers and partners while consolidating digital property servicing processes under the Propertyware application.
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The Long & Foster Companies, Inc. AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, The Long & Foster Companies, Inc. deployed GumGum using GumGum Direct on their website. GumGum is an Artificial Intelligence Marketing application used to deliver contextual advertising and audience relevance across the corporate web estate.
The implementation is instrumented via on‑site GumGum Direct tagging to surface contextual ad inventory and enable the vendor platform's contextual classification, creative placement, and campaign configuration capabilities. Native reporting and campaign analytics within GumGum support measurement of contextual reach and creative performance, consistent with standard Artificial Intelligence Marketing workflows.
Operational scope is centered on marketing, digital advertising, and demand generation for property listings and brand campaigns on The Long & Foster Companies, Inc. website in the United States, with media operations and campaign configuration serving as primary administrative domains.
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2016 |
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The Long & Foster Companies, Inc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2011 | 2011 |
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Collaboration | Collaboration |
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2021 | 2021 |
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The Long & Foster Companies, Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Social Media Management | CRM |
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2025 | 2025 |
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The Long & Foster Companies, Inc. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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The Long & Foster Companies, Inc. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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The Long & Foster Companies, Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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The Long & Foster Companies, Inc. CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at The Long & Foster Companies, Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by The Long & Foster Companies, Inc. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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