Amsterdam, 1017 BK,
Netherlands
The Magnum Ice Cream Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by The Magnum Ice Cream and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 19000 The Magnum Ice Cream employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Magnum Ice Cream has purchased the following applications: Workday HCM for Core HR in 2025, Buzzoole Suite for Campaign Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Magnum Ice Cream is running and its propensity to invest more and deepen its relationship with Workday , Buzzoole or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Magnum Ice Cream revenues, which have grown to $9.19 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Magnum Ice Cream intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday HCM | Core HR | HCM | n/a | 2025 | 2025 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Buzzoole | Legacy | Buzzoole Suite | Campaign Management | CRM | n/a | 2018 | 2018 |
In 2018 Magnum Ice Cream deployed the Buzzoole Suite to support influencer-driven campaigns in the United Kingdom, using Campaign Management capabilities. Buzzoole publicly named Magnum as an early user of its Instagram Stories reporting capability, which framed the implementation around real-time story analytics and pre-publication approvals.
The implementation centered on Stories analytics and reporting functionality within the Buzzoole Suite, configuring real-time reporting dashboards to capture story views and engagement signals for influencer partners. Configuration included content approval workflows that allowed brand teams to review and approve Instagram Stories before they went live. Campaign management features were applied to tag influencers, map campaign briefs, and coordinate publishing windows.
Operational coverage was concentrated in Magnum’s marketing and influencer teams in the UK, aligning campaign management, creative review, and agency coordination under the Buzzoole Suite. The implementation leveraged Instagram Stories reporting to surface publisher-level metrics into the Buzzoole Suite, providing a single pane of visibility for active influencer placements.
Governance changes emphasized a formal content approval gate, enabling approved story content to be authorized within the campaign workflow prior to publication. This approval capability was a stated feature in Buzzoole’s 2018 announcement naming Magnum as an early adopter.
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