AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

The Masters Golf Company Tech Stack and Enterprise Applications

The Masters Golf Company ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Infor SunSystems Microsoft Dynamics GP ERP Financial ERP mhance 2021 2021
In 2021, The Masters Golf Company implemented Microsoft Dynamics GP as its ERP Financial system. The deployment, executed by mhance, replaced Infor SunSystems to standardize Financials, Sales and Purchasing across the company’s UK and European distribution operations. Microsoft Dynamics GP was configured to deliver core business applications including Financials, Sales and Purchasing, together with enhanced data access and business intelligence capabilities. The implementation incorporated Automated Data Capture to simplify data entry, use barcoding from point of entry, and enable wireless devices to input transaction and inventory data directly into Microsoft Dynamics GP. Operational coverage focused on trading, warehouse and field sales functions that support pro shops, distributors and retail stores across the UK and Europe. The Automated Data Capture integration targeted picking and goods receipt workflows to increase picking accuracy and to improve visibility of stock availability without reliance on manual stock takes. Governance and process restructuring centered on replacing disparate accounting processes from Infor SunSystems with centralized GP financial controls and barcode-driven inventory workflows, with mhance leading the configuration and rollout. Workflows were adjusted to reduce paper trails and to embed barcode scanning into purchasing, sales order fulfillment and stock reconciliation processes. Masters Golf reported clearer customer insight and serviceability as objectives met by the new ERP Financial platform, and the Group Accountant noted measurable benefits in field sales and information systems since go live. Specific operational benefits cited include simplified data entry, reduced manual stock counting, improved picking accuracy and enhanced stock visibility through Microsoft Dynamics GP.
The Masters Golf Company Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2017 2017
Collaboration Collaboration 2021 2021
The Masters Golf Company CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Contentsquare Legacy Hotjar Customer Experience CRM n/a 2017 2017
Sales Automation CRM 2021 2021
Tag Management CRM 2022 2022
The Masters Golf Company ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2017 2017
IT Service Management ITSM 2022 2022
The Masters Golf Company Procurement
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Procurement Procurement 2021 2021
The Masters Golf Company PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2021 2021
Transactional Email PaaS 2021 2021
The Masters Golf Company IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2017 2017
Cloud Storage IaaS 2022 2022
Content Delivery Network IaaS 2017 2017
Content Delivery Network IaaS 2024 2024
The Masters Golf Company CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Web Application Firewalls (WAF), Phishing Protection CyberSecurity 2023 2023

IT Decision Makers and Key Stakeholders at The Masters Golf Company

First Name Last Name Title Function Department Email Phone
Group Finance Director Director Finance
CFO, VP Finance CXO Finance
IT Support Specialist Manager IT
Managing Director (B2C) Director Finance

Apps Being Evaluated by The Masters Golf Company Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Masters Golf Company IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Masters Golf Company digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD The Masters Golf Company Technographics
The Masters Golf Company is a Distribution organization based in United Kingdom, with around 44 employees and annual revenues of $15.0 million.
The Masters Golf Company operates a diverse technology stack with applications such as Microsoft Dynamics GP, Microsoft 365 and Hotjar, covering areas like ERP Financial, Collaboration and Customer Experience.
The Masters Golf Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft and Contentsquare.
The Masters Golf Company recently adopted applications including Cloudflare CDN in 2024, Cloudflare Bot Management in 2023 and Google Tag Manager in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Masters Golf Company’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates The Masters Golf Company’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Masters Golf Company technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.