Portishead, BS20 7GG,
United Kingdom
The Masters Golf Company Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by The Masters Golf Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 44 The Masters Golf Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Masters Golf Company has purchased the following applications: Microsoft Dynamics GP for ERP Financial in 2021, Microsoft 365 for Collaboration in 2017, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Masters Golf Company is running and its propensity to invest more and deepen its relationship with Microsoft , CodeTwo , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Masters Golf Company revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Masters Golf Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Infor SunSystems | Microsoft Dynamics GP | ERP Financial | ERP Financial Management | mhance | 2021 | 2021 |
In 2021, The Masters Golf Company implemented Microsoft Dynamics GP as its ERP Financial system. The deployment, executed by mhance, replaced Infor SunSystems to standardize Financials, Sales and Purchasing across the company’s UK and European distribution operations.
Microsoft Dynamics GP was configured to deliver core business applications including Financials, Sales and Purchasing, together with enhanced data access and business intelligence capabilities. The implementation incorporated Automated Data Capture to simplify data entry, use barcoding from point of entry, and enable wireless devices to input transaction and inventory data directly into Microsoft Dynamics GP.
Operational coverage focused on trading, warehouse and field sales functions that support pro shops, distributors and retail stores across the UK and Europe. The Automated Data Capture integration targeted picking and goods receipt workflows to increase picking accuracy and to improve visibility of stock availability without reliance on manual stock takes.
Governance and process restructuring centered on replacing disparate accounting processes from Infor SunSystems with centralized GP financial controls and barcode-driven inventory workflows, with mhance leading the configuration and rollout. Workflows were adjusted to reduce paper trails and to embed barcode scanning into purchasing, sales order fulfillment and stock reconciliation processes.
Masters Golf reported clearer customer insight and serviceability as objectives met by the new ERP Financial platform, and the Group Accountant noted measurable benefits in field sales and information systems since go live. Specific operational benefits cited include simplified data entry, reduced manual stock counting, improved picking accuracy and enhanced stock visibility through Microsoft Dynamics GP.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
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Collaboration | Collaboration |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
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Sales Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2017 | 2017 |
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IT Service Management | ITSM |
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2022 | 2022 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2023 | 2023 |
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