Littleton, 1460, MA,
United States
The Middlesex Corporation Technographics
The Middlesex Corporation Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Middlesex Corporation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 The Middlesex Corporation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Middlesex Corporation has purchased the following applications: Viewpoint Vista for Construction ERP in 2015, Microsoft SharePoint for Enterprise Content Management in 2021, SendinBlue for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Middlesex Corporation is running and its propensity to invest more and deepen its relationship with Viewpoint Construction , Microsoft , Brevo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Middlesex Corporation revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Middlesex Corporation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Middlesex Corporation Tech Stack and Enterprise Applications
The Middlesex Corporation ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Viewpoint Construction | Legacy | Viewpoint Vista | Construction ERP | ERP Services and Operations | n/a | 2015 | 2016 |
In 2015, The Middlesex Corporation implemented Viewpoint Vista as its Construction ERP to centralize core finance and project accounting for a 300 employee construction and real estate firm managing over $190 Million in Construction and Paving jobs. The deployment served the company finance organization reporting to the Controller for Southeast and extended into project operations through direct jobsite support and coordination with project managers.
The Viewpoint Vista implementation encompassed Accounts Receivable and Accounts Payable workflows, subcontract creation and setup, job cost accounting, billing and change order management, monthly accruals, and intercompany account balancing. Day to day activities explicitly supported in Viewpoint Vista included daily deposits, balancing and collection of receivables, daily accounts payable processing for subcontractors, creation and sending of monthly owner billings, and job cost adjustments.
Operational workstreams show coordinated job creation and maintenance across Viewpoint Vista and HCSS, and the role included reviewing and interfacing all project, job and subcontract change orders in Viewpoint Vista. The system supported gathering and verification of monthly subcontractor payments, verification of monthly billings to owners, and ongoing reconciliation tasks, with regular jobsite visits to align project accounting records with field operations and project managers.
Governance and process discipline were implemented through subject matter expert ownership, training of new Contract Administrators, and formalization of time saving procedures and written process documentation. The implementation positioned Viewpoint Vista as the central Construction ERP for finance and project accounting, with SME stewardship and manager assigned duties driving operational adoption and procedural governance.
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The Middlesex Corporation Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft SharePoint | Enterprise Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, The Middlesex Corporation deployed Microsoft SharePoint as its Enterprise Content Management platform to manage public website content and corporate document assets. The implementation is applied to the company website and central content repositories, using SharePoint site collections and web parts to publish and maintain site pages while document libraries provide versioning, metadata taxonomy, access controls, and search-driven retrieval.
Microsoft SharePoint is configured to enforce permission models and content publishing workflows, leveraging metadata-driven libraries and search to support document lifecycle governance. Governance emphasizes site-level roles, page approval flows, and consistent taxonomy to reduce duplication of construction documents and marketing assets, positioning Microsoft SharePoint as the central Enterprise Content Management engine for website and internal content management across the organization.
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The Middlesex Corporation CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brevo | Legacy | SendinBlue | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021 Middlesex Corporation deployed SendinBlue as its Marketing Automation platform to support website-driven email and contact capture. Middlesex Corporation is a United States based construction and real estate firm with roughly 300 employees, and the implementation is centered on on-site integration with their public website.
The SendinBlue deployment focuses on core Marketing Automation capabilities including email campaign creation, reusable templates, contact list management, segmentation, and automated workflows for triggered messaging. Configuration work included embedding subscription and contact capture forms on web pages and provisioning SMTP and API endpoints for reliable delivery and transactional messaging, consistent with common Marketing Automation functional workflows.
Operational coverage is concentrated on the corporate marketing and communications functions, where campaign orchestration, recipient segmentation, and scheduling are managed. The implementation links front-end website capture to centralized contact records, enabling automated nurture sequences and bulk distribution from SendinBlue while keeping campaign operations within the marketing organization.
Governance practices implemented emphasize consent capture and list hygiene, role based access for marketing users, and workflow templates to standardize campaign builds and approvals. SendinBlue is the primary Marketing Automation tool referenced on the site and is used to operationalize email marketing, subscriber management, and website-driven contact workflows.
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The Middlesex Corporation ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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The Middlesex Corporation IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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The Middlesex Corporation CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at The Middlesex Corporation
Apps Being Evaluated by The Middlesex Corporation Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-09-30 | The Middlesex Corporation | Evaluated | Arcoro | Arcoro Onboarding | Onboarding | HCM |