● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

The Missing Link

9 - 11 Dickson Ave, Artarmon,
Sydney, 2064, NSW,
Australia

https://www.themissinglink.com.au/

61 2 8436-8585

Professional Services

The Missing Link Technographics

The Missing Link Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by The Missing Link and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 The Missing Link employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that The Missing Link has purchased the following applications: Bombora Platform for Account Based Marketing in 2021, Castle for AML, Fraud and Compliance in 2018, BugSnag for Application Performance Management in 2017 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems The Missing Link is running and its propensity to invest more and deepen its relationship with Bombora , Castle Intelligence , BugSnag or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing The Missing Link revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Missing Link intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

The Missing Link Data, Technology Stack, and Enterprise Applications

CRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Bombora	Legacy	Bombora Platform	Account Based Marketing	CRM	n/a	2021	2021
Subscribe	Subscribe	Subscribe	Call Tracking and Recording	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	CRM	CRM	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2024	2024
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	PR and Media Communication	CRM	Subscribe	2025	2025
Subscribe	Subscribe	Subscribe	Sales Engagement	CRM	Subscribe	2024	2024
Subscribe	Subscribe	Subscribe	Tag Management	CRM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Tag Management	CRM	Subscribe	2019	2019

TRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Castle Intelligence	Legacy	Castle	AML, Fraud and Compliance	TRM	n/a	2018	2018

ITSM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
BugSnag	Legacy	BugSnag	Application Performance Management	ITSM	n/a	2017	2017
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2019	2019

CyberSecurity

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Application Security (AppSec)	CyberSecurity	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Identity and Access Management (IAM)	CyberSecurity	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Identity and Access Management (IAM)	CyberSecurity	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Secure Email Gateways (SEGs)	CyberSecurity	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Secure Sockets Layer (SSL)	CyberSecurity	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Secure Sockets Layer (SSL)	CyberSecurity	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Secure Web Gateways (SWG)	CyberSecurity	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Security Orchestration, Automation, and Response (SOAR)	CyberSecurity	Subscribe	2021	2021

PaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Apps Development	PaaS	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2024	2024

AI-Powered Application

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Chatbots and Conversational AI	AI-Powered Application	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Chatbots and Conversational AI	AI-Powered Application	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Chatbots and Conversational AI	AI-Powered Application	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Chatbots and Conversational AI	AI-Powered Application	Subscribe	2023	2023
Subscribe	Subscribe	Subscribe	Chatbots and Conversational AI	AI-Powered Application	Subscribe	2023	2023

IaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Cloud Storage	IaaS	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Domain Name System (DNS)	IaaS	Subscribe	2020	2020

Collaboration

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2024	2024

Content Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Digital Signing	Content Management	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Web Content Management	Content Management	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Web Content Management	Content Management	Subscribe	2019	2019

AI Development

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Generative AI Platforms	AI Development	Subscribe	2025	2025

HCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Learning and Development	HCM	Subscribe	2020	2020

IT Decision Makers and Key Stakeholders at The Missing Link

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by The Missing Link Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD The Missing Link Technographics

The Missing Link is a Professional Services organization based in Australia, with around 300 employees and annual revenues of $35.0 million.

The Missing Link operates a diverse technology stack with applications such as Bombora Platform, Castle and BugSnag, covering areas like Account Based Marketing, AML, Fraud and Compliance and Application Performance Management.

The Missing Link has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Bombora, Castle Intelligence and BugSnag.

The Missing Link recently adopted applications including Semrush Prowly in 2025, OpenAI GPT-4 in 2025 and Microsoft Clarity in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of The Missing Link’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates The Missing Link’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete The Missing Link technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

The Missing Link Technographics

CRM

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TRM

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ITSM

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CyberSecurity

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PaaS

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AI-Powered Application

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IaaS

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Category

Market

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When

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Collaboration

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Market

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Content Management

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