The Second City
1616 N Wells St, 2nd Floor,,
Chicago, 60614, IL,
United States
Chicago, 60614, IL,
United States
1 312-337-3992
Leisure and Hospitality
The Second City Technographics
The Second City Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Second City and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 The Second City employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Second City has purchased the following applications: Ramp AP for AP Automation in 2024, Kaltura Video Cloud Platform for Audio Video and Web Conferencing in 2018, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Second City is running and its propensity to invest more and deepen its relationship with Ramp , Oracle , Kaltura or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Second City revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Second City intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Second City Tech Stack and Enterprise Applications
The Second City ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ramp | Legacy | Ramp AP | AP Automation | ERP | n/a | 2024 | 2024 |
In 2024, The Second City implemented Ramp AP as an AP Automation solution for its finance organization in the United States. The deployment focused on accounts payable processing and accelerating expense reporting across the company's U.S. finance teams.
Ramp AP was configured to apply Ramp Bill Pay OCR for automated invoice capture, extraction, and routing into approval workflows, with configuration of invoice OCR, automated data capture, and electronic approvals to reduce manual touchpoints. The implementation emphasized invoice OCR and approvals as core functional modules within the AP Automation category.
The deployment replaced NetSuite Bill Capture with Ramp Bill Pay OCR to centralize invoice ingestion and approval processing for accounts payable and expense reporting. Operational scope remained within finance and AP teams in the U.S., supporting invoice throughput and expense report processing.
Governance changes included formalizing electronic approval routing and exception handling in AP workflows, reducing manual review steps and speeding resolution cycles. Outcomes documented in Ramp's OCR case study show invoice throughput doubled, expense reporting accelerated by 8 days, and annual savings of roughly $40,000.
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ERP Financial | ERP |
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2019 | 2019 |
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The Second City Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kaltura | Legacy | Kaltura Video Cloud Platform | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, The Second City implemented the Kaltura Video Cloud Platform on its website to provide public facing video hosting and streaming. The deployment uses Kaltura Video Cloud Platform, classified under Audio Video and Web Conferencing, to deliver embedded playback, adaptive bitrate streaming and centralized media asset management for digital content. The implementation targets website channels and supports marketing and audience engagement workflows.
The implementation is realized through embedded players and front end content workflows that surface video across show pages and promotional sections of the site, using platform native content management, metadata controls and publishing workflows to manage assets and access. Operational ownership centers with digital and marketing teams who coordinate editorial scheduling and web delivery, while Kaltura Video Cloud Platform supplies playback instrumentation and native analytics for consumption and quality monitoring.
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Collaboration | Collaboration |
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2012 | 2012 |
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The Second City CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, The Second City deployed Hotjar on its public website to instrument Customer Experience and capture user behavior. The implementation positioned Hotjar as the primary Customer Experience tool for qualitative analytics and feedback collection across web touchpoints.
Technical deployment consisted of embedding the Hotjar tracking snippet site wide, enabling session recordings, heatmaps, conversion funnels, and feedback polls as configured capabilities. Implementation included sampling rules and page targeting to focus capture on key user flows and landing pages.
Operational scope covered the corporate web domain, with digital marketing and UX teams using Hotjar dashboards and recordings to inform iterative site changes. Governance emphasized consent management, data capture settings, and role based access to recordings and heatmaps to align with privacy and analytics workflows.
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Customer Support | CRM |
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2018 | 2018 |
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Donor and Fundraising Management | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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The Second City PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2022 | 2022 |
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The Second City IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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SD-WAN | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at The Second City
| First Name | Last Name | Title | Function | Department | Phone | |
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CFO | CXO | Finance | |
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Controller | Director | Finance | |
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Staff Accountant | Manager | Finance | |
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Apps Being Evaluated by The Second City Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Second City IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Second City digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD The Second City Technographics
The Second City is a Leisure and Hospitality organization based in United States,
with around 600 employees and annual revenues of $50.0 million.
The Second City operates a diverse technology stack with applications such as
Ramp AP, Kaltura Video Cloud Platform and Hotjar,
covering areas like AP Automation, Audio Video and Web Conferencing and Customer Experience.
The Second City has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Ramp, Kaltura and Contentsquare.
The Second City recently adopted applications including
Ramp AP in 2024, Bubble Platform in 2022 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Second City’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Second City’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Second City technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.