The Toronto Star
The Toronto Star Technographics
The Toronto Star Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Toronto Star and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 The Toronto Star employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Toronto Star has purchased the following applications: Microsoft 365 for Collaboration in 2015, OSG WhatCounts for Marketing Automation in 2014, Amazon SES for Transactional Email in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Toronto Star is running and its propensity to invest more and deepen its relationship with Microsoft , OSG , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Toronto Star revenues, which have grown to $750.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Toronto Star intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Toronto Star Tech Stack and Enterprise Applications
The Toronto Star Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, The Toronto Star implemented Microsoft 365 to deliver enterprise Collaboration across its organization. The Toronto Star is a Canada based media company with approximately 3000 employees and adopted Microsoft 365 as its collaboration and productivity platform.
The Microsoft 365 deployment emphasized core Collaboration capabilities including cloud email and calendaring, team messaging and meetings, and cloud based document management. Configuration work focused on user provisioning and mailbox management, SharePoint Online document libraries and OneDrive for Business for content sync, and Teams for real time communication and meetings, aligning platform capabilities with newsroom and corporate collaboration needs.
The implementation is also surfaceable on The Toronto Star website where Microsoft 365 is referenced, indicating usage in web facing or administrative contexts alongside internal tooling. Operational coverage targeted editorial, marketing, and IT teams across Canada, integrating collaboration workflows into content production and business operations.
Governance was managed through IT led provisioning, centralized identity and access management, and collaboration governance settings in Microsoft 365 to control sharing and document lifecycle. Microsoft 365 serves as the Collaboration platform to standardize internal communication and document collaboration across the organization.
|
The Toronto Star CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OSG | Legacy | OSG WhatCounts | Marketing Automation | CRM | n/a | 2014 | 2014 |
In 2014 The Toronto Star implemented OSG WhatCounts as its Marketing Automation platform. OSG WhatCounts is deployed on the Toronto Star website to drive email campaign management and audience engagement across digital channels, with visible use for newsletter delivery and on‑site email capture and distribution.
The deployment focuses on core Marketing Automation capabilities, including campaign creation and scheduling, subscriber list management and segmentation, automation workflows for lifecycle messaging, dynamic content personalization, deliverability controls, A/B testing and tracking analytics. Configuration emphasizes template-driven campaign construction and automated send rules consistent with high-volume publisher operations.
Integration is centered on the website, enabling on-page signups, link-level behavioral tracking and email distribution directly from the OSG WhatCounts environment. Operational ownership is aligned to digital marketing, audience and subscriptions teams, who manage campaign calendars, segmentation strategies and subscriber lists within the application.
Governance and process workstreams emphasize centralized campaign governance, template standardization and role-based access to campaign functions, supporting coordinated newsletter programs and audience engagement workflows. The narrative reflects an on-site, web-integrated Marketing Automation implementation using OSG WhatCounts at the Toronto Star.
|
The Toronto Star PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon SES | Transactional Email | PaaS | n/a | 2018 | 2018 |
In 2018, The Toronto Star implemented Amazon SES for Transactional Email. The deployment used Amazon Web Services infrastructure to centralize website-originated messaging, moving system-generated sends onto Amazon SES to handle delivery for the thestar.ca site. This implementation covered transactional messages originating from the website application layer, including account and system notifications and other site-triggered emails.
Amazon SES was configured using its SMTP interface and API endpoints to integrate with the website codebase, with domain verification, DKIM signing, and SPF records established to improve authentication. The team enabled SES bounce and complaint handling, suppression list management, and reputation monitoring using SES delivery and feedback features. Amazon SES configuration included sending quotas and identity controls aligned with Transactional Email operational patterns.
Operational scope focused on the Toronto Star website, affecting website operations and user account systems rather than enterprise-wide messaging platforms. Governance centralized sending domains, routed bounce and complaint events into application workflows, and established monitoring of deliverability signals through Amazon SES consoles and notification hooks. The Toronto Star Amazon SES Transactional Email integration created a consolidated sending layer for web-driven business functions and aligned email workflow control with the site application architecture.
|
The Toronto Star IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
The Toronto Star CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2018 | 2018 |
|
IT Decision Makers and Key Stakeholders at The Toronto Star
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by The Toronto Star Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Toronto Star IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Toronto Star digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD The Toronto Star Technographics
The Toronto Star is a Media organization based in Canada,
with around 3000 employees and annual revenues of $750.0 million.
The Toronto Star operates a diverse technology stack with applications such as
Microsoft 365, OSG WhatCounts and Amazon SES,
covering areas like Collaboration, Marketing Automation and Transactional Email.
The Toronto Star has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, OSG and Amazon Web Services (AWS).
The Toronto Star recently adopted applications including
Amazon EC2 in 2021, Amazon CloudFront in 2021 and Amazon SES in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Toronto Star’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Toronto Star’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Toronto Star technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.