The Trade Desk
42 N. Chestnut Street,
Ventura, 93001, CA,
United States
Ventura, 93001, CA,
United States
1 805-212-5600
Media
The Trade Desk Technographics
The Trade Desk Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Trade Desk and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3115 The Trade Desk employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Trade Desk has purchased the following applications: Coupa Invoice for AP Automation in 2020, Workday Benefits for Benefits Administration in 2020, FreeWheel Strata for Agency Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Trade Desk is running and its propensity to invest more and deepen its relationship with Coupa Software , FIS Global , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Trade Desk revenues, which have grown to $1.95 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Trade Desk intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Trade Desk Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Coupa Software | Legacy | Coupa Invoice | AP Automation | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, The Trade Desk implemented Coupa Invoice as its AP Automation solution to centralize invoice registration and approvals across the accounts payable function. The AP department retained responsibility for processing all invoices and payments, administering a shared mailbox, registering and coding vendor invoices in Coupa Invoice, and routing invoices for approval to designated DOA approvers under a PO backed invoicing process.
Coupa Invoice was configured to support invoice capture, coding, PO matching, and automated routing to approvers, alongside exception handling for non-PO invoices and employee expense reviews originating from Concur. Operational tasks in scope included month end reporting and reconciliations, vendor onboarding and registration workflows, new entity setup support, and ad-hoc testing on the procure-to-pay system.
The implementation operated with explicit integrations and operational touchpoints to Concur for employee expense processing, Kyriba for payment execution including manual and automated file transfers, Oracle and Workday for financial and employee master data alignment, and Smartsheet for reporting and spreadsheet-based reconciliations. Governance was enforced through DOA routing rules, coded approval workflows, and cross-functional liaison between AP, treasury, vendor management, and business owners to manage supplier queries and country specific tax and VAT deadlines.
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AR Automation | ERP Financial Management |
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2020 | 2020 |
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ERP Financial | ERP Financial Management |
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2018 | 2019 |
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Expense Management | ERP Financial Management |
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2018 | 2018 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Benefits | Benefits Administration | HCM | n/a | 2020 | 2021 |
In 2020, The Trade Desk implemented Workday Benefits. Workday Benefits was adopted as the enterprise Benefits Administration platform to centralize benefits enrollment, eligibility configuration, and benefit event processing across HR and total rewards functions.
The implementation included configuration of core benefits modules and the design of Workday business processes and approval workflows to support benefits lifecycle events. The project delivered extensive reporting work, with custom Workday reports and calculated fields developed using BIRT and Composite reports to improve benefits data visibility and accuracy, enhancing data accuracy and accessibility by 30% as recorded in implementation notes.
Integrations were executed using Workday integration tools, specifically EIB, Core Connector, and Workday Studio, and core connectors were configured to span HCM, Payroll, Finance, and Benefits systems. The integrations focused on automated inbound and outbound payroll and benefits feeds, delivering a reported 25% improvement in data processing efficiency, a 20% reduction in data transfer errors, and a 15% increase in integration efficiency.
Governance and operational coverage emphasized close collaboration with HR and business stakeholders to capture requirements, translate them into Workday configurations, and maintain ongoing process ownership. The Trade Desk used Workday Benefits to standardize benefits administration workflows and maintain continuous configuration and monitoring of connectors and reports to support HR, Payroll, and Finance operations.
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Candidate Relationship Management | HCM |
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2021 | 2021 |
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Core HR | HCM |
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2018 | 2018 |
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Employee Experience, Employee Engagement | HCM |
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2022 | 2022 |
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Learning and Development | HCM |
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2020 | 2021 |
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Payroll Tax Compliance | HCM |
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2023 | 2023 |
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Payroll | HCM |
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2018 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2021 |
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Talent Assessment | HCM |
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2017 | 2017 |
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Talent Assessment | HCM |
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2020 | 2020 |
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Video Interviewing | HCM |
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2018 | 2018 |
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Workforce Analytics | HCM |
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2020 | 2021 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Strata | Agency Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, The Trade Desk implemented FreeWheel Strata as part of FreeWheel's next generation unified decisioning rollout that reached market-wide availability in Q2. The Trade Desk deployed FreeWheel Strata in an Agency Management context to consolidate direct sold and programmatic decisioning and to expand access to premium connected TV inventory for advertising buyers and sellers.
FreeWheel Strata brought together ad server and supply side platform capabilities into a single decisioning source, consolidating programmatic demand, guaranteed deals, and private marketplace logic within a unified decision engine. Configuration work focused on rule management for buyer objectives, TV level compliance such as category and competitive separation requirements, and viewer experience controls including ad repetition and relevance.
Operational integration tied The Trade Desk DSP to FreeWheel Strata decisioning flows to surface premium publisher inventory without traditional waterfalling or header bidding constructs. The implementation supported marketplace orchestration across sales channels, enabling buyers to see and bid on impressions more broadly and publishers to evaluate combined demand signals from direct and programmatic sources.
Rollout followed a pilot phase and required seller side governance updates to enforce unified rules and objectives across channels, plus changes to buying workflows to take advantage of single source decisioning. The Trade Desk reported explicit expansion of connected TV scale, with access to connected TV inventory increasing 300 percent after using the FreeWheel solution, demonstrating a measurable increase in inventory availability for demand side operations.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2018 | 2018 |
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Analytics and BI | Analytics and BI |
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2018 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Contract Lifecycle Management | Content Management |
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2023 | 2024 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2015 | 2015 |
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Web Content Management | Content Management |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2025 | 2025 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2013 | 2013 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incentive Compensation Management | SPM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Treasury Management | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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PEO (Professional Employer Organization) | Professional Services |
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2016 | 2016 |
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PEO (Professional Employer Organization) | Professional Services |
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2017 | 2017 |
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Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IoT Platform | Internet of Things |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at The Trade Desk
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by The Trade Desk Executives
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FAQ - APPS RUN THE WORLD The Trade Desk Technographics
The Trade Desk is a Media organization based in United States,
with around 3115 employees and annual revenues of $1.95 billion.
The Trade Desk operates a diverse technology stack with applications such as
Coupa Invoice, Workday Benefits and FreeWheel Strata,
covering areas like AP Automation, Benefits Administration and Agency Management.
The Trade Desk has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Coupa Software, Workday and FreeWheel, A Comcast Company.
The Trade Desk recently adopted applications including
Datonics Insights in 2025, Vertex Payroll Tax in 2023 and DocuSign CLM in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Trade Desk’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Trade Desk’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Trade Desk technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.