The Trade Desk
42 N. Chestnut Street,
Ventura, 93001, CA,
United States
Ventura, 93001, CA,
United States
1 805-212-5600
Media
The Trade Desk Technographics
The Trade Desk Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Trade Desk and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3115 The Trade Desk employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Trade Desk has purchased the following applications: FreeWheel Strata for Agency Management in 2020, InCorta for Analytics and BI in 2018, Coupa Invoice for AP Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Trade Desk is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , InCorta , Coupa Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Trade Desk revenues, which have grown to $1.95 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Trade Desk intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Trade Desk Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Strata | Agency Management | ERP Services and Operations | n/a | 2020 | 2020 |
Analytics and BI
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
| InCorta | Legacy | InCorta | Analytics and BI | Analytics and BI | n/a | 2018 | 2018 |
ERP Financial Management
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
| Coupa Software | Legacy | Coupa Invoice | AP Automation | ERP Financial Management | n/a | 2020 | 2020 |
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AR Automation | ERP Financial Management |
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2020 | 2020 |
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ERP Financial | ERP Financial Management |
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2018 | 2019 |
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Expense Management | ERP Financial Management |
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2018 | 2018 |
PaaS
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
|
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2021 | 2021 |
IaaS
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
Collaboration
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2016 | 2016 |
HCM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
|
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Benefits Administration | HCM |
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2020 | 2021 |
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Candidate Relationship Management | HCM |
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2021 | 2021 |
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Core HR | HCM |
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2018 | 2018 |
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Employee Experience, Employee Engagement | HCM |
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2022 | 2022 |
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Learning and Development | HCM |
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2020 | 2021 |
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Payroll | HCM |
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2018 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2021 |
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Talent Assessment | HCM |
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2017 | 2017 |
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Talent Assessment | HCM |
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2020 | 2020 |
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Video Interviewing | HCM |
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2018 | 2018 |
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Workforce Analytics | HCM |
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2020 | 2021 |
CRM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
|
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2013 | 2013 |
Content Management
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Document Management | Content Management |
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2023 | 2024 |
|
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Web Content Management | Content Management |
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2015 | 2015 |
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Web Content Management | Content Management |
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2018 | 2018 |
TRM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Treasury Management | TRM |
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2020 | 2020 |
CyberSecurity
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
Subscribe |
2019 | 2019 |
SPM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Incentive Compensation Management | SPM |
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2021 | 2021 |
ITSM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2020 | 2020 |
Professional Services
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
|
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PEO (Professional Employer Organization) | Professional Services |
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2016 | 2016 |
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PEO (Professional Employer Organization) | Professional Services |
Subscribe |
2017 | 2017 |
IT Decision Makers and Key Stakeholders at The Trade Desk
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by The Trade Desk Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD The Trade Desk Technographics
The Trade Desk is a Media organization based in United States,
with around 3115 employees and annual revenues of $1.95 billion.
The Trade Desk operates a diverse technology stack with applications such as
FreeWheel Strata, InCorta and Coupa Invoice,
covering areas like Agency Management, Analytics and BI and AP Automation.
The Trade Desk has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FreeWheel, A Comcast Company, InCorta and Coupa Software.
The Trade Desk recently adopted applications including
DocuSign CLM in 2023, Zapier Automation Platform in 2022 and UKG Great Place to Work Emprising in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Trade Desk’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Trade Desk’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Trade Desk technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.