The Trade Desk

42 N. Chestnut Street,
Ventura, 93001, CA,
United States

https://www.thetradedesk.com/

1 805-212-5600

Media

The Trade Desk Technographics

The Trade Desk Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by The Trade Desk and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3115 The Trade Desk employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that The Trade Desk has purchased the following applications: FreeWheel Strata for Agency Management in 2020, InCorta for Analytics and BI in 2018, Coupa Invoice for AP Automation in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems The Trade Desk is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , InCorta , Coupa Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing The Trade Desk revenues, which have grown to $1.95 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Trade Desk intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

The Trade Desk Data, Technology Stack, and Enterprise Applications

ERP Services and Operations

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
FreeWheel, A Comcast Company	Legacy	FreeWheel Strata	Agency Management	ERP Services and Operations	n/a	2020	2020

Analytics and BI

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
InCorta	Legacy	InCorta	Analytics and BI	Analytics and BI	n/a	2018	2018

ERP Financial Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Coupa Software	Legacy	Coupa Invoice	AP Automation	ERP Financial Management	n/a	2020	2020
Subscribe	Subscribe	Subscribe	AR Automation	ERP Financial Management	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2018	2019
Subscribe	Subscribe	Subscribe	Expense Management	ERP Financial Management	Subscribe	2018	2018

PaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	API Management, iPaaS (Integration Platform as a Service)	PaaS	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2021	2021

IaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2021	2021

Collaboration

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2016	2016

HCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Benefits Administration	HCM	Subscribe	2020	2021
Subscribe	Subscribe	Subscribe	Candidate Relationship Management	HCM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Employee Experience, Employee Engagement	HCM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Learning and Development	HCM	Subscribe	2020	2021
Subscribe	Subscribe	Subscribe	Payroll	HCM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	PEO	HCM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	PEO	HCM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Recruiting, Applicant Tracking System	HCM	Subscribe	2020	2021
Subscribe	Subscribe	Subscribe	Talent Assessment	HCM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Talent Assessment	HCM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Video Interviewing	HCM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Workforce Analytics	HCM	Subscribe	2020	2021

CRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2011	2011
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2013	2013

Content Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Digital Signing	Content Management	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Web Content Management	Content Management	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Web Content Management	Content Management	Subscribe	2018	2018

EPM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	EPM	EPM	Subscribe	2019	2019

TRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Treasury Management	TRM	Subscribe	2020	2020

CyberSecurity

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Identity and Access Management (IAM)	CyberSecurity	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Secure Email Gateways (SEGs)	CyberSecurity	Subscribe	2019	2019

SPM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Incentive Compensation Management	SPM	Subscribe	2021	2021

ITSM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2020	2020

IT Decision Makers and Key Stakeholders at The Trade Desk

First Name	Last Name	Title	Function	Department	Email	Phone
Subscribe	Subscribe	Director, Revenue	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Regional Vice President of Business Development	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Senior Director of Sales, West	Director	Sales	Subscribe	Subscribe
Subscribe	Subscribe	Chief Operating Officer	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	VP Global Operations	VP	Operations	Subscribe	Subscribe
Subscribe	Subscribe	CEO	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	VP Global Operations	VP	Operations	Subscribe	Subscribe
Subscribe	Subscribe	Director, People Operations	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	VP of Global People Operations	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Director of Business Development	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Accounts Receivable Clerk	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Credit & Collections Specialist	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Chief Financial Officer	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Director of Data Science	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Director, Global Services EMEA	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Senior Director Talent Acquisition (N. America Go-To-Market)	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Director, Talent Acquisition	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Director of Global Talent Acquisition - Tech	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Senior Director Talent Acquisition	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Manager, Talent Acquisition Operations	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Manager, Global Employee Engagement	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Director, People Experience	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Senior Vice President, People Engagement	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	VP, People & Organizational Behavior	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Director, People Solutions	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Sr. Manager US Payroll	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Director, People Transformation	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Director, Global Payroll	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	CMO & EVP	CXO	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	VP Marketing	VP	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Director, Marketing Strategy & Operations	Director	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Manager, Marketing Operations	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Sr Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Senior Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe

Show All Contacts

Apps Being Evaluated by The Trade Desk Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

The Trade Desk Technographics

ERP Services and Operations

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Analytics and BI

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ERP Financial Management

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PaaS

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IaaS

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Collaboration

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HCM

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CRM

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Content Management

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