New York, 10023, NY,
United States
The Verticale Technographics
The Verticale Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Verticale and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 The Verticale employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Verticale has purchased the following applications: Apple Pay for Payment Processing in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, Shopify for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Verticale is running and its propensity to invest more and deepen its relationship with Apple , Google , Block (ex Square, Inc) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Verticale revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Verticale intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Verticale Tech Stack and Enterprise Applications
The Verticale ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, The Verticale implemented Apple Pay on their website for Payment Processing. The implementation focused on web wallet checkout flows on the consumer facing storefront and enabled Apple Pay as a payment option in the online checkout path. The Verticale implemented Apple Pay to support ecommerce checkout and payments on the site.
The deployment used Apple Pay web integration, provisioning the Apple Pay payment button and web payment session to accept device wallet tokens and client side payment authorization, aligning with Payment Processing security practices such as tokenization. Operational scope was the ecommerce channel on the company website in the United States, covering checkout workflows and payments operations for the retail business. Governance activities included merchant enrollment with Apple, certificate provisioning, and checkout workflow configuration to surface Apple Pay on supported browsers and devices.
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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The Verticale Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, The Verticale implemented Google Workspace (Formerly Google G-Suite). The Verticale uses Google Workspace as its primary Collaboration platform to support core communications and productivity functions for the small retail organization.
The deployment is delivered as a cloud SaaS instance provisioned on the company domain, with Google Workspace used for email, calendar, file storage, real time document collaboration, and virtual meetings. Implementation activity centers on Gmail, Google Drive, Google Docs, Sheets, Calendar, Google Meet, and the Google Admin console for account and security configuration, reflecting standard Collaboration category capabilities.
Operational governance is exercised through the Google Admin console with role based access controls, shared drive structures, and policy settings for account provisioning and data sharing. The Verticale references Google Workspace on their website and uses the suite to connect customer facing communication and internal productivity for merchandising, operations, and marketing functions.
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The Verticale eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021 The Verticale deployed Shopify as its primary online storefront. The Verticale implemented Shopify to manage its public website, product catalog, pricing, hosted checkout, and order capture functions, aligning Shopify with the companys eCommerce needs for a small retail operation.
Implementation focused on core eCommerce modules such as storefront theming and content management, product and inventory configuration, shipping and tax settings, and payment configuration within Shopify. No additional integrations were specified beyond use of Shopify on the website, and operational governance is concentrated within the small internal retail and customer service team, who manage merchandising, order management, and site content through the Shopify administrative console.
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Product Review Management | eCommerce |
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2021 | 2021 |
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The Verticale CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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The Verticale Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supplier Relationship Management | Procurement |
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2020 | 2020 |
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The Verticale PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2022 | 2022 |
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The Verticale IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at The Verticale
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Apps Being Evaluated by The Verticale Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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