theMarketer Technographics

Discover the latest software purchases and digital transformation initiatives being undertaken by theMarketer and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 theMarketer employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that theMarketer has purchased the following applications: Dreamdata Revenue Analytics for Analytics and BI in 2024, Hetzner for Application Hosting and Computing Services in 2022, Sentry for Application Performance Management in 2024 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems theMarketer is running and its propensity to invest more and deepen its relationship with Dreamdata , Hetzner , Functional Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing theMarketer revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for theMarketer intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.