Petaling Jaya, 46050,
Malaysia
theSundaily Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by theSundaily and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 theSundaily employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that theSundaily has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2023, Protecmedia Milenium Digital Experience Platforms for Content Management in 2021, Lotame DMP for Data Management Platform in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems theSundaily is running and its propensity to invest more and deepen its relationship with GumGum , Protecmedia , Lotame or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing theSundaily revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for theSundaily intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2023 | 2023 |
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Protecmedia | Legacy | Protecmedia Milenium Digital Experience Platforms | Content Management | Content Management | n/a | 2021 | 2021 | In 2021, theSundaily deployed Protecmedia Milenium Digital Experience Platforms to power its public website and centralize editorial publishing. The deployment targets Content Management use cases for the Malaysian professional services publisher, aligning the application with newsroom content creation, scheduling, and online presentation workflows. Protecmedia Milenium Digital Experience Platforms was implemented to provide core content management capabilities including content authoring and editing, digital asset management, templated presentation layers for web pages, and editorial workflow controls such as staging, versioning, and scheduled publishing. Configuration work emphasizes role based permissions and content lifecycle controls to support rapid news publishing and routine updates to site pages. The implementation is web facing and built around theSundaily website, operating as the primary CMS for editorial and digital teams across the organization. Governance changes centered on formalized editorial approval chains and content stewardship, embedding the Protecmedia Milenium Digital Experience Platforms into editorial operations so theSundaily can manage online content through a centralized Content Management platform. |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Lotame | Legacy | Lotame DMP | Data Management Platform | CRM | n/a | 2016 | 2016 | ||
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Data Management Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2015 | 2015 |
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