Thinkific Labs
369 Terminal Ave #400,
Vancouver, V6A 4C4, BC,
Canada
Vancouver, V6A 4C4, BC,
Canada
1 888-832-2409
Professional Services
Thinkific Labs Technographics
Thinkific Labs Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Thinkific Labs and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 Thinkific Labs employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Thinkific Labs has purchased the following applications: Stripe Payments for Payment Processing in 2014, Drift AI Chatbot for Chatbots and Conversational AI in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Thinkific Labs is running and its propensity to invest more and deepen its relationship with Stripe , ProfitWell , Drift or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Thinkific Labs revenues, which have grown to $48.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Thinkific Labs intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Thinkific Labs Tech Stack and Enterprise Applications
Thinkific Labs ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP | n/a | 2014 | 2014 |
In 2014, Thinkific Labs deployed Stripe Payments as its Payment Processing solution on the company website to handle online course purchases and subscription billing. Thinkific Labs integrated Stripe Payments into its public-facing checkout and subscription flows, using standard Payment Processing capabilities such as card tokenization, payment authorization, hosted checkout elements, and recurring billing logic to manage customer transactions and subscriptions.
Configuration centered on payment acceptance rules, subscription plan billing cycles, and token-based card storage to reduce PCI scope, with implementation work focused on web checkout instrumentation and server-side reconciliation hooks. The deployment covers customer-facing checkout, billing orchestration for subscription management, and operational handoffs to finance and revenue operations for settlement and dispute handling.
Governance and operational ownership are organized around payments configuration, dispute and chargeback workflows, and periodic updates to the web checkout experience, with coordinated responsibilities between product, engineering, and finance teams. Stripe Payments remains the primary Payment Processing application on the Thinkific Labs website, supporting ongoing payment operations and billing workflows for the platform.
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Subscription and Recurring Billing | ERP |
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2018 | 2018 |
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Thinkific Labs AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Thinkific Labs deployed Drift AI Chatbot on its public website. Thinkific Labs implemented Drift AI Chatbot using the Chatbots and Conversational AI category to provide automated conversational entry points for prospective customers and visitors on their site.
The implementation centered on the Drift AI Chatbot web widget and configured conversational playbooks, including automated intent detection, natural language response generation, lead capture forms, and escalation rules to route complex conversations to human agents. Drift AI Chatbot was configured to handle qualification and basic support inquiries, with conversational flows authored to reflect Thinkific Labs product and customer success use cases.
Operational coverage focused on Thinkific Labs public website and web properties, and the deployment linked conversational workflows into internal routing and ticketing workflows to support marketing, sales, and customer success teams. Governance established conversational playbook ownership and operational monitoring by customer success and digital teams, with ongoing tuning of responses and handoff protocols to human agents.
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Thinkific Labs Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Thinkific Labs implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The deployment centralized corporate email, calendar, document collaboration, and shared drive capability across the organization. Google Workspace (Formerly Google G-Suite) functions as the primary Collaboration layer supporting internal communication, content co-authoring, and file distribution.
Configuration emphasized core Collaboration modules including Gmail, Google Drive, Docs, Sheets, and Calendar managed through the Google Workspace admin console. Role-based access controls, shared drive structures, and group distribution lists were used to organize teams and content, with automated user provisioning and account lifecycle workflows aligned to standard Collaboration operational patterns.
Thinkific Labs uses Google Workspace on their website and maintains centralized governance via the admin console to manage domains, accounts, and access controls. The implementation covers corporate functions such as product, engineering, marketing, and support, positioning Google Workspace (Formerly Google G-Suite) as the enterprise Collaboration platform for productivity and internal communication.
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Thinkific Labs eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2018 | 2018 |
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Thinkific Labs CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Thinkific Labs ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2022 | 2022 |
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Thinkific Labs PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Thinkific Labs TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Thinkific Labs PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Thinkific Labs IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Cloud Storage | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Thinkific Labs CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2025 | 2025 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Thinkific Labs
| First Name | Last Name | Title | Function | Department | Phone | |
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Director, Customer Success | Director | Customer Service | |
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Senior Manager, Customer Support | Manager | Customer Service | |
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Customer Success Manager | Manager | Customer Service | |
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Team Lead, Customer Success | Manager | Customer Service | |
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Customer Success Manager | Manager | Customer Service | |
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Apps Being Evaluated by Thinkific Labs Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Thinkific Labs IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Thinkific Labs digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Thinkific Labs Technographics
Thinkific Labs is a Professional Services organization based in Canada,
with around 450 employees and annual revenues of $48.0 million.
Thinkific Labs operates a diverse technology stack with applications such as
Stripe Payments, Drift AI Chatbot and Google Workspace (Formerly Google G-Suite),
covering areas like Payment Processing, Chatbots and Conversational AI and Collaboration.
Thinkific Labs has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Stripe, Drift and Google.
Thinkific Labs recently adopted applications including
Semgrep AppSec Platform in 2025, Zoominfo Platform in 2022 and ZoomInfo Chorus in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Thinkific Labs’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Thinkific Labs’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Thinkific Labs technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.